Protecting communities and forests through coffee
Nespresso partnered up with Colombian fashion designer Johanna Ortiz to introduce a limited-edition Festive coffee range this season. The collection, known as Gifts of the Forest, is inspired by the beauty and depth of the precious environment coffee is grown in. The Forest Variations coffees include Forest Black, a woody and spicy espresso; Forest Fruit Flavor, a flavored espresso that carries juicy berry aromas; and Forest Almond Flavor, which holds a sweet, nutty taste.
Truly a choice gift this holiday for family and friends, Gifts of the Forest not only serves delicious cups of either flavored or black coffee, but it also spreads the word about the importance of nurturing communities. The brand goes beyond its agroforestry commitments by helping protect 10 million trees in the Amazon Forest in La Pedrera, Colombia. The effort is in collaboration with Conservation International and La Pedrera’s Madroño community. Forest conservation plays a huge role in Nespresso’s sustainability vision, which is to create a cup of coffee that has a positive impact on the world, from the coffee cherry to the cup.
The land of the Yangil Tribe in Zambales was ravaged by the devastating eruption of Mt. Pinatubo in 1991. To this day, the affected local community continues to be at the forefront of restoring their forests in the hopes of slowly growing back their trees and protecting their land.
Likewise, Novateur Coffee Concepts, the exclusive local distributor of Nespresso in the Philippines, is supporting the reforestation project of the Yangil Tribe in Zambales, whose lands were ravaged by the devastating eruption of Mt. Pinatubo in 1991. To this day, the affected local community continues to be at the forefront of restoring their forests in the hopes of slowly growing back their trees and protecting their land. Extending its resources to support the reforestation project, Nespresso partnered up with For The Future PH to achieve its mission of planting 88,000 trees within the affected areas of Zambales and thus, improving the conditions of the Yangil Tribe.
For The Future Philippines, a youth-led organization composed of 12 Filipinos from around the world, from Manila to New York, who advocate for change by providing accessible solutions such as typhoon relief, education, storytelling, and reforestation efforts.
“We’re so excited to be partnering with Nespresso who shares our vision of the Philippines where nature is conserved and its people are empowered,” says Issa Barte, co-founder.
For almost 20 years, Nespresso has focused on protecting nature through agroforestry projects that aim to conserve ecosystems, which its coffee farms rely on.
“Everything we do as a company should be sincere, mindful, and responsible. Even in our business, we have to show care for others and the environment because these make up our nourishment and wellbeing,” explains Novateur Coffee Concepts managing director Patrick Pesengco. “When we collaborate with companies that also share the same values, we are able to come out stronger and more effective in our pursuit for sustainability. This enables us to create positive change that lasts.”
www.nespresso.ph. | www.conservation.org/ | www.forthefutureph.com