Known for high quality food production, which has kept it around for 28 years, Figaro Coffee Group is able to support large institutional client’s requirements
Observing growing businesses from the outside, one might surmise that it is easy to keep scaling and that the sales figures just keep going up and up as long as products are being continuously produced, but a closer look will unravel that things aren’t that smooth, and that growing sales and repeat customers mainly come from constant innovation but, most important, quality products and a constant and consistent high standard in production.
The Figaro Coffee Group (FCG), which has been in the food and beverage industry since 1993, has consistently kept its high principles and standards of quality throughout the years. Placing emphasis and utmost importance in creating quality products is what keeps its brand relevant and still strong in the industry after over 28 years, a feat in the realms of F&B and restaurants.
According to FCG’s chief operating officer Mike Barrett, “Our products are produced under the constant strict supervision of our quality assurance department.”
Although it is easier to outsource, FCG has chosen to do things in-house. In fact, FCG roasts its own coffee every week using a German Probat roaster to ensure that customers always have no less than the freshest, best-quality in the stores. Trained by the Institute of Coffee Excellence, FCG’s master roaster, Randy Catapang, and his team also keep abreast of the latest in coffee roasting technology. Cakes, pastry, and bread production is in-house as well, with the research and development team leading the bakery and commissary staff to continually produce high quality bread products to support stores and institutional clients. Being Halal-certified and HACCP-compliant, FCG has also won partnerships for food service to supply clients in the airline and hotel industry.
Growing sales and repeat customers mainly come from constant innovation but, most important, quality products and a constant and consistent high standard in production.
While the pandemic has hurt consumer spending, FCG sees that customers have chosen to spend smart, not in cheap food but in food that is worth its price in terms of quality and health benefits. There is a shift in the consumer mindset. The Philippine market’s customer taste profile is constantly upgrading and leveling-up, so FCG continues to invest in its R&D capabilities, confident that by so doing it will be able to produce higher quality products at still affordable prices in the years to come.