Saludo SMEs: Globe Business celebrates and continues to support MSMEs through changing times


In the pursuit of adapting and pushing ahead through circumstances during the evolving times, Globe Business is celebrating and honoring all MSMEs who keep on soldiering on with battling soul and flourish notwithstanding the numerous difficulties.

Globe Business embarks on a campaign that will celebrate, honor, and salute micro, small and medium businesses in the country for their undying efforts to move forward.  The Saludo SMEs campaign intends to recognize the Filipino entrepreneurs’ contributions to the country.

In its third year, through its key message Tuloy Tayo, Globe Business supports the Filipino SMEs by being its partner who will help them uplift their businesses through digital solutions. Globe Business aspires to uplift the business sector with innovations in the post-pandemic environment.

“The Saludo SMEs campaign honors and pays tribute to our small and medium entrepreneurs who are the critical pillar of our country’s economy. This campaign celebrates the passion, successes, and contributions of our SMEs to the country. This year, we hope to be a meaningful partner as we recover from the pandemic,” said Ayala Corporation President and CEO Fernando Zobel De Ayala.

Globe is very much committed to be a trusted partner of MSMEs’ business growth journey. This year’s theme is Tuloy Tayo that aims to inspire hope among MSMEs.  Throughout the campaign, Globe will be presenting customized business solutions, learning sessions, and a recognition program.

Part of the Saludo SMEs campaign is also the launch of Globe Business Upstart, the loyalty program for micro, small, and medium entrepreneurs that aims to empower businesses through its three center columns – digital leadership, business enablement and exclusive partnerships.

Globe’s ecosystem is built to enable the lives of the Filipinos through meaningful solutions and innovations. Globe Business is aware of the different struggles that their customers face after being affected by this pandemic. The MSME sector is certainly no stranger to struggles and businesses have been forced to change how they operate. Instead of focusing on growing their business and profitability, they now focused on survival.

“While the pandemic is certainly far from over, we at Globe Business are with you every step of the way. It is now our third year of the Saludo SMEs campaign. This is a campaign that aims to honor and pay tribute to our SMEs’ ability to adapt and move forward. This is where, we at Globe Business, come in providing not only agile and affordable solutions to uplift and future-proof businesses, but also to imbibe them with optimism and positive outlook so needed in the post-pandemic climate,” said Globe President and CEO Ernest Cu.

Globe Business has also launched its campaign film that encourages MSMEs to move forward and to assure them that Globe Business will always be their partner to stay ahead with every challenge. Watch it here.

Part of the campaign is to support the two important occasions that celebrate the MSMEs. These are U.N.’s International MSME Day which is on June 27 and DTI’s National MSME Week in the second week of July.

Stay tuned to Globe Business’ Facebook page to learn more about upcoming events under the Saludo SMEs campaign.