Haircare tech pioneer expands its e-commerce footprint

Published June 16, 2021, 3:40 AM

by Len Amadora

The Philippines’ #1 salon haircare brand* L’Oréal Professionnel is launching their official Shopee Mall store as one of Shopee’s premium brand collections.

L’Oréal Professionnel launched their official Shopee Mall store

The launch of the L’Oréal Professionnel official store on Shopee is a manifestation of L’Oréal’s continuous investment in digital and e-commerce space to democratize access to salon professional hair care products for more Filipino consumers.

Although e-commerce marketplaces have been a major growth driver for L’Oréal brands in the past few years, the hair care category specifically saw unprecedented growth in the past 12 months due to a consumer shift to do-it-yourself hair care. In the Philippine market alone, Hair Care sales were seen to grow by 2% in value from 2020 to 2021, with professional hair care products leading the category at +9% in value based on Euromonitor’s Hair Care in the Philippines report last July 2020.

“We are excited to be part of one of the leading e-comm platforms in the country”, said Cary Co-Choa, General Manager, Professional Products Division, L’Oréal Philippines. “It opens a whole new chapter for both groups as we look to build a long-term relationship to further future-proof our business and bring our global brands closer to our Filipino customers”.

Over the past year, L’Oréal has responded quickly to the pandemic. The company has adapted to the sudden increased demand for the DIY hair care category through refocusing digital touchpoints to include relevant and informative content such as online consultations for first-time users.

Along with empowering consumers with knowledge, as the hair care brand made by pros for pros, L’Oréal Professionnel continues to upskill their partner hairdressers as well through utilizing ACCESS, L’Oréal’s online learning hub for hairdressers. L’Oréal ACCESS is home to all of L’Oréal Professional brands’ education and inspirational content, ensuring that all hairdressers are updated with all product launches trends, techniques, business and digital upskilling courses. It engages consumers as well via live sessions with hairdressers to address consumers’ hair concerns and questions on the spot.

For L’Oréal Professionnel’s official Grand Launch on Shopee Mall, the brand is inviting consumers to avail of the brand’s highly coveted bestsellers through exclusive offers only available during the Grand Launch. To find out more, visit L’Oréal Professionnel’s new Shopee Mall brand store at www.shopee.ph/lorealproofficial.

L’Oréal will continue to strengthen their partnerships with e-commerce marketplaces Shopee and Lazada as a key consumer touchpoint across all their brands. As the Philippines slowly transitions into a post-COVID phase, L’Oréal continues to offer customers the safest and most accessible ways to practice beauty and self-care.

To find out more about L’Oréal Professionnel innovations, visit their Instagram at @lorealpro_education_ph (www.instagram.com/lorealpro_education_ph) or view related content using the hashtag #LOREALPROPH.

 
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