In a sea of roadside burgers, Dianne Pauline Gaddi brings us a brand that is both budget-friendly and delicious
Almost 60 percent of all sandwiches sold globally are hamburgers. As per data from the States Department of Agriculture (USDA), Americans consume an average of 2.4 burgers daily, which amounts to 50 billion burgers a year. Fast food giant McDonalds alone sells 75 hamburgers every second. One of the greatest food innovations of all time, the burger is being commemorated this month. May is considered as National Burgers Month. National Burger Day, meanwhile, is on May 28.
In the Philippines, there are several home-grown roadside burger stores like Burger Machine, Minute Burger, and Angel’s Burger, to name a few. Filipinos rave over hamburgers, so much so that there is a stall in almost every nook and cranny of Metro Manila. While there are a lot of players in the burger scene, consumers can never get enough of the sandwich. Manila Bulletin Lifestyle has recently discovered a brand offering value-for-money roadside burgers. It’s called “Broomger.”
Dianne Pauline Gaddi dreamed of owning a small business when she was younger. Despite the pandemic, she had turned her aspiration into reality last year by establishing Broomger. “The inspiration behind the name of my business ‘Broomger’ came from my two-year-old daughter,” says the single mother. The child would always mimic the sound of passing vehicles. “My kid would say ‘broom-broom’ whenever she saw cars and bicycles. From there we decided to name the business ‘Broomger,’ aligning it with our concept of burgers on-the-go.”
Diane took the health emergency as an opportunity to achieve her ambition. Since people were not allowed to go out, the only means of purchasing essential goods were via online and delivery. That’s when Dianne decided to pursue her desire to become an entrepreneur.
On June, 2020, the brand initially sold frozen Angus beef patties and burgers. Diane explained that in the beginning they would only cater within their area. They expanded with the help of friends, relatives, colleagues, and by marketing the brand to different places within the National Capital Region (NCR).
For the logo, the apparent shape is burger with road lines in the middle of the illustration, again, to align with the brand identity “Burger on the go.” Dianne implemented neon palette for the logo as she thinks it soothes the eye, not to mention attracts attention.
The serving size of the burgers is big, though they are very affordable. The Regular Broomburger sells for only ₱90, a good deal considering that the patty is made of 100 percent Angus beef with tomato, onion, lettuce, and cheese. The Bacon Broomger is just a regular Broomger with added bacon strips. Meanwhile, the Double Cheese Broomger is only ₱170, and contains double Angus patties with cheese. In all fairness, the burgers are pretty flavorful, meaty, and juicy. The cheese, Dianne boasts, is homemade.
In the Philippines, there are several home-grown roadside burger stores like Burger Machine, Minute Burger, and Angel’s Burger, to name a few. Filipinos rave over hamburgers, so much so that there is a stall in almost every nook and cranny of Metro Manila.
To complement the sandwiches, Broomger cheesy bacon fries, French fries with cheese and bacon bits, both of which are priced at ₱60. There are also regular fries that can be mixed with powdered flavors cheese, barbecue, and sour cream. These powders sell for ₱15 a pack.
For refreshments, the Broomger experience wouldn’t be complete without its coffees. It also sells what it calls “Drip Coffee Pouch” of 10 pieces. Its four flavors are Sagada, Arabica, Barako and Hazelnut. These ground coffees are high quality, sourced from local farmers in Benguet and the Cordilleras. Try the Iced Cold Vanilla Coffee, freshly brewed coffee with milk for ₱60.
May is National Burger Month. To celebrate the non-official holiday, Broomger has a promo card. Buy burgers and gain five to 10 percent discount and free Cheesy Bacon Fries. Also, every Tuesday it has a deal called “Twos Day!,” which gets 50 percent discount on your second burger when you buy one.
Visit the physical stall at 1253 San Andres Street in Malate, Manila. Or you can also order online, via facebook.com/BROOMger. Orders for delivery within Metro Manila are accepted. Soon you can order via foodpanda.