The business decision is said to bring more focus ok on its core delivery business.
"Everything was inspired by our desire to bridge the flavors of thousands of restaurants to millions of Filipinos," says Lalafood. "By providing a platform for anyone to order food on-demand, we help empower restaurants (big and small) and continuously pave new opportunities for Filipinos to earn and make ends meet."
Unfortunately, that mission is about to meet its end as Lalafood is ending its service after Feb. 15, its last day of operation.
"We express our deepest gratitude to all of Lalafood's customers for your continued support, and to our partner riders and merchants who were with us throughout this journey," Lalafood says through a Facebook post.
Established in 2018, Lalafood is the food delivery app under logistics provider Lalamove, which offers its service in various cities in Southeast Asia, India, and mainland China. The business decision of ceasing its operation is said to bring more focus on its core delivery business.
"2021 will continue to be another year of strong growth for Lalamove in the Philippines. We are committed to strengthening our investment in the Philippines to better serve our customers and provide more opportunities for our driver-partners and employees," the company says. "With expansion plans already underway in Manila and to the Pampanga province in February 2021, we place great confidence in the Philippine market and we are excited for what lies ahead in 2021. The year is just unfolding and there's so much more in store for us all."