Demand for collaboration and security in wake of COVID-19 prompt Cisco’s intent to acquire BabbleLabs to improve video meeting experience


As economies across Asia-Pacific, Japan and China start to open, businesses are looking at ways to balance employee and customer safety with getting some of their staff back into the office space. How are companies dealing with this, and what trends are likely to shape the future of work in the region?

In March, Cisco revamped its Executive Leadership Team, adding new leaders for Core Hardware, Emerging Technologies and Incubation, Enterprise Networking and Cloud, Mass-scale Infrastructure, and Security and Applications.

Demand for collaboration and security is surging as business across the region have seen their entire teams move to a remote working arrangement in wake of COVID-19.

Work is what you do, not where you go. With this reality, unwanted background noise has become one of the most common and frustrating distractions in today’s work environment. To help users control unwanted noise in meetings--be it from barking dogs, lawn mowers, a car alarm or sirens--Cisco (NASDAQ: CSCO) today announced its intent to acquire privately held BabbleLabs, Inc. headquartered in Campbell, CA.

BabbleLabs uses advanced AI (Artificial Intelligence) techniques to distinguish human speech from unwanted noise, enhancing the quality of communications and conferencing applications. BabbleLabs goes beyond existing noise suppression technology solutions by:

·       Distinguishing speech from background noise.

·       Removing background noise in real-time; and

·       Enhancing the voice to elevate communication, regardless of language.

According to a Cisco global survey* focused on the future of work, 98 percent of workers say they experience frustration from distractions during video meetings when working from home. Two of the top 5 frustrations called out are about background noise—either from other participants or their own side of the call.

With the addition of BabbleLabs, Cisco will bring native noise removal capability to its entire Collaboration portfolio. Initially, Cisco will focus on integrating BabbleLabs to deliver a best-in-class audio experience to Webex Meetings users - wherever they are and however they connect via the Webex application (whether via a conference room or mobile device). A great user experience is also a secure user experience. BabbleLabs complements Cisco’s focus on secure and private collaboration by processing noise removal 100 percent at the source where the noise happens (on the client side). In doing so, BabbleLabs aligns to strict data policies that underpin Cisco’s culture of security by design.

“A great meeting experience starts with great audio,” said Jeetu Patel, senior vice president and general manager, Cisco Security and Applications Business Unit. “We’re thrilled to welcome BabbleLabs’ team of highly skilled engineers. Their technology is going to provide our customers with yet another important innovation – automatically removing unwanted noise - to continue enabling exceptional Webex meeting experiences.”

“BabbleLabs is excited to become part of Cisco and the Collaboration Group,” said Chris Rowen, CEO and co-founder of BabbleLabs. “The Cisco team shares our passion about speech as the core of collaboration and communication. Cisco’s Collaboration platform will enable us to quickly scale our exceptional speech enhancement technology for the hundreds of millions of Webex users.”

* Soon to be released, this survey covers the changing working environment because of COVID 19. In July 2020 we surveyed 1,569 qualified participants globally—knowledge workers, IT, HR, and facilities professionals at small to larger enterprise companies representing all seniority levels. China, APAC, EMEA, and North America.