Coca-Cola celebrates Kadayawan Festival with Davaoeños

Published August 12, 2019, 4:56 PM

by Dr. Eduardo Gonzales

The local government of Davao City, led by Vice Mayor Sebastian “Baste” Duterte, opened the second day of the 34th Kadayawan Festival with a commitment to make a cleaner and greener celebration with the help of Coca-Cola Philippines.

COCA-COLA PHILIPPINES AND COCA-COLA BEVERAGES PHILIPPINES INC. PARTNER WITH DAVAO CITY LGU - Davao City Vice Mayor Sebastian “Baste” Duterte (seated, left) and Atty. Juan Lorenzo Tañada, Corporate and Regulatory Affairs Director; (Standing from left) Atty. Marc Cox, Stakeholder Relations Manager, Coca-Cola Beverages Philippines, Inc., Winchester Lemelen, owner, Winder Recycling, and John Reyes, Regional Sales Manager, North Central Davao, Coca-Cola Beverages Philippines, Inc.
COCA-COLA PHILIPPINES AND COCA-COLA BEVERAGES PHILIPPINES INC. PARTNER WITH DAVAO CITY LGU – Davao City Vice Mayor Sebastian “Baste” Duterte (seated, left) and Atty. Juan Lorenzo Tañada, Corporate, and Regulatory Affairs Director; (Standing from left) Atty. Marc Cox, Stakeholder Relations Manager, Coca-Cola Beverages Philippines, Inc., Winchester Lemelen, owner, Winder Recycling, and John Reyes, Regional Sales Manager, North Central Davao, Coca-Cola Beverages Philippines, Inc.

Vice Mayor Baste and Coca-Cola Beverages Philippines Inc. (CCBPI) Corporate and Regulatory Affairs Director, Atty. Juan Lorenzo Tañada, led a commitment wall-signing to signify their respective organizations’ support for strengthening the PET bottle collection and recycling efforts in Davao City.

Coca-Cola officials also presented a World Without Waste installation to the Davao City Vice Mayor: the installation features the beverage brand’s iconic bottle collection bin; a bench made from 1,000 recycled PET bottles and a collection bin made from 600 plastic PET bottles from Winder Recycling Company, a Davao-based partner which gives used plastic bottles a new life by converting them into high-value products, such as school chairs and benches.

“We are excited to be part of the annual Kadayawan Festival—not only through celebrating life, health, and prosperity but also by enriching the festivities through our activities geared toward environmental conservation,” said Atty. Tañada. “We see the warm welcome of our presence at Kadayawan as an opportunity to further promote a cleaner and greener way of living, most especially during a celebration so important to Davaoeños. We hope that this will be the start of a long-term partnership with the Davao City government, which we recognize as a partner in ensuring the welfare of the environment.”

The first World Without Waste installation has already been unveiled at Magsaysay Park—and installations at People’s Park, Rizal Park, Botanical Garden, and Sta. Ana Wharf are soon to follow.

To further encourage the active participation of local residents and tourists, and to translate on-the-ground awareness onto social media, the #betterbottlecapchallenge will run from August 21 to 25. Contributors will be capturing, through photographs and video, the unique and creative ways in which they’ve deposited their used plastic PET bottles in designated Coca-Cola collection bins, and posting these on their social media accounts with the hashtag. Those who complete the challenge will receive a Coca-Cola beverage which they can personalize with their names.

Coca-Cola Philippines is also celebrating the Kadayawan Festival with exciting and immersive activities that will allow Davaoeños and tourists to enjoy the taste of original Filipino music and the region’s delicious local food. A Coke Studio concert will be held on August 24 at Sta. Ana Wharf, featuring local artists and is sure to delight festival-goers with well-loved OPM songs.

 
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