According to the Department of Trade and Industry, as of 2024, 60 percent of the Philippines' registered MSMEs are owned and run by women. It’s important that everyone recognizes that women are the heart of our homes — and indeed, the very heartbeat of our nation.

And for these women who run their own businesses, it may be challenging to juggle everything that needs doing, from work to maintaining a whole household.

Prep Palacios, Google Philippines Head of Industry.jpg — *Google PH Head of Industries Prep Palacios*

Fortunately, AI is here to rescue in that regard. Google’s AI tools offer a suite of benefits that directly address the pain points of modern Pinay mompreneurs.

Need stunning visuals? Google’s Whisk and ImageFX simplify image creation—Whisk uses existing images as prompts, while ImageFX generates new images from text prompts. For everything else, Gemini is your personal AI assistant, helping you plan, create, and manage tasks effortlessly with just a few prompts.

For those who are only about to explore the possibilities of Gemini, here are the top five uses and benefits of the AI:

Your brainstorming and creative partner: Ever hit a creative block? Gemini acts as a dynamic brainstorming partner, generating fresh ideas for marketing campaigns, product development, and business strategies. It’s like having a marketing consultant on call 24/7.

Try this prompt: “Act as a social media manager. Generate a creative brief for an upcoming campaign featuring a launch of skincare products. I am targeting Gen Zs who are new to skincare. I want to do something innovative and creative to drive brand preference. Format your response with headers and bullet points.”

Effortless copywriting and editorial assistance: Crafting compelling content is essential for building a strong brand. Gemini can assist with everything from writing engaging social media posts and website copy to drafting persuasive email campaigns. Say goodbye to writer's block and hello to consistent, high-quality content.

Try this prompt: “I need to write a compelling social media post announcing a flash sale for my [product/service]. I want to convey a sense of urgency and excitement while also highlighting the benefits for busy moms. Can you draft a few options with different tones, and also create a short catchy email to my current customers about the same sale.”
Instant access to crucial information: In the fast-paced world of business, information is power. Gemini can rapidly sift through vast datasets, providing you with real-time market insights and thorough competitive analysis. Understand your competitors' strategies, identify market trends, and make informed decisions, all in a matter of seconds.

Try this prompt: “I need to quickly research the latest trends in [your industry]. Specifically, I'm looking for information on [topic]. Please summarize the key takeaways and provide links to reputable sources.”
Explore new avenues for business growth: AI can help you identify untapped opportunities. Gemini can analyze your business data and suggest innovative ways to expand your reach, optimize your operations, and diversify your offerings. Don’t just react to the market; anticipate it.

Try this prompt: “I'm thinking about expanding my business by offering [new product/service, e.g., online parenting workshops]. Can you help me explore potential avenues for growth? Analyze the market for similar offerings, identify potential competitors, and suggest innovative ways to differentiate my brand while maintaining a healthy work-life balance. Also, provide some ideas of how to automate as much of this new branch of my business as possible.”
Efficient document summarization and idea extraction: Time is a precious commodity in business, especially for busy moms. Gemini can quickly summarize lengthy documents, extract key insights, and generate new ideas from existing materials. This allows you to stay informed and make strategic decisions without getting bogged down in endless reading.

Try this prompt: “I have a lengthy PDF document containing research on [topic, e.g., digital marketing trends]. I need to quickly extract the key findings and actionable insights related to time management and automation for small business owners. Please summarize the document into bullet points, highlighting the most relevant information and suggest ways I can implement those ideas in my daily work flow.”

To better learn how mompreneurs can use Gemini, as well as Whisk and ImageFX, to aid them with both work and life, Google held a Gemini Academy workshop for moms last March 5. This session saw Google experts teaching mompreneurs the best ways and practices in using AI to improve balance as they juggle work, home life, and personal passions.

“Balancing many responsibilities is a reality for mompreneurs. Google's generative AI tools – Gemini, Whisk, and ImageFX – are designed to reclaim valuable time. With Gemini acting as a powerful assistant and Whisk and ImageFX enabling stunning visual creation, we hope to empower more people to achieve greater efficiency, both personally and professionally,” said Prep Palacios, Head of Industry at Google Philippines.

“With so many things you have to think about and accomplish in a day, with the time you have for your business you have to be efficient. AI can really help us improve our systems and be more efficient,” said Princess Alvarez, owner of ISLA Everything Accessories. “Currently I’m working on a system on how to see the profitability of my business, as well as one for scheduling content at the same time. I use AI to help me out, and it also helps me save money on my business.”

“AI is super helpful not only for our business, but also for our personal needs,” said Ricca del Rosario, owner of HTP Clothing. “Right now I use it to help me at home with important tasks, especially with my children, allowing me to get back some time for myself.”

Gemini Academy for Madiskarte Moms.jpg — *The attendees of the Gemini Academy for Madiskarte Moms PH*

Whether you’re a mompreneur or someone simply looking for ways to make life better and more efficient, you can try these prompts with Gemini and generate stunning and attention-grabbing images with Whisk and ImageFX today.