The Go Digital ASEAN initiative, which aims to expand digital participation among underserved communities in the member states of the Association of Southeast Asian Nations (ASEAN), has provided free digital training to over 6,300 micro, small, and medium enterprises (MSMEs) in the Philippines.

Implemented by international development organization The Asia Foundation, its recently concluded second phase saw more than 215,000 MSMEs across the region benefit from learning essential digital skills to scale their businesses.

Launched in June 2020, the initiative has now provided training to over 400,000 MSMEs.

Go Digital ASEAN Program Manager Hannah Najar said its main purpose is to build a strong foundation for MSMEs to thrive in the fast-growing digital economy.

She said businesses should harness the necessary skills and confidence to adapt to emerging technologies—from curbing online threats to connecting with customers.

“Go Digital ASEAN is not just about developing digital skills. It’s about ensuring that every business owner, no matter where they are in ASEAN, has the tools to thrive in today’s economy,” said Najar in a statement.

The regional initiative is tailored to support MSMEs at different stages of their digital journey through three specialized training segments: Go Digital, Grow Digital, and Explore Digital.

In the Philippines—considered the fastest-growing internet economy in Southeast Asia, Go Digital ASEAN rolled out Grow Digital training. This covers advanced digital skills, including e-commerce, cybersecurity, and artificial intelligence (AI) adoption.

The majority of Filipino MSMEs that underwent training—specifically 77 percent—reported positive revenue growth through their newly learned digital skills.

Rhodora Ferrer-Garonita, an entrepreneur from Guimaras specializing in mango products, completed the training and learned about digital tools that helped her business pivot to e-commerce.

She has since ramped up production, employs nine people, while continuing to promote the island province’s finest produce.

A post-training survey found that 91 percent of participating businesses said they felt more digitally savvy and confident in using digital tools.

Additionally, 91 percent also said their digital skills improved, further inspiring them to continue learning emerging technologies.

In the same manner, 92 percent said they felt better equipped to grow their businesses both online and offline.

Endorsed by the ASEAN Coordinating Committee on Micro, Small, and Medium Enterprises, Go Digital ASEAN is funded by Google.org, Google’s philanthropic arm.