Optimax Communications Group (Optimax), a hybrid integrated marketing solutions firm, proudly celebrates its seventh anniversary as a leader in creative and innovative communications. From its humble beginnings to becoming a driving force in the industry, Optimax continues to redefine integrated marketing with bold strategies and breakthrough campaigns.
"As we mark this significant milestone, Optimax remains dedicated to delivering exceptional communication strategies that elevate our partner brands and connect them meaningfully with their audiences," said General Manager Ela F. Chua.
Founded in 2018 as a spin-off from DDB Group Philippines' media agency, Touch XDA, Optimax initially focused on media services for its first major client, SM Supermalls. Today, it has evolved into a full-fledged integrated marketing communications (IMC) powerhouse, serving a diverse clientele across multiple industries.
Optimax's transformation began in 2021 when it became the digital agency for Philippine National Bank (PNB), one of the country's largest and most established financial institutions. The agency played a pivotal role in launching the New PNB Digital App, a modernization initiative. This campaign not only achieved its strategic goals but also earned the Excellence Award at the 19th Philippine Quill Awards, validating Optimax's ability to combine innovation with results-driven execution.
Building on this success, Optimax spearheaded PNB’s 2023 brand refresh campaign, “Every Step Together,” an emotionally resonant initiative that deepened customer trust and reinforced PNB's mission to empower Filipinos toward financial prosperity. The campaign's impact was evident, earning the Best Branded Digital Ad honor at the 46th Catholic Mass Media Awards (CMMA) and contributing to PNB’s recognition as the Most Admired Financial Provider of the Year in the Philippines by the International Business Magazine Awards. PNB was also named the Best Bank in the Philippines in Forbes’ 2024 list of the World’s Best Banks.
With its rapid expansion into various marketing communications disciplines, Optimax has consistently demonstrated its ability to lead brand transformations. Most recently, the agency played a key role in the Philippine launch of BYD, the world’s leading electric vehicle (EV) brand. In early 2024, Optimax executed a high-impact market entry strategy that generated nearly 20 million in reach across awareness platforms, over 100 million impressions, and significant sales results for BYD’s EV lineup.
Further demonstrating its IMC expertise, Optimax guided AC Mobility’s Kia Sonet launch to remarkable success. In just seven months, the Kia Sonet achieved impressive sales, with 3,823 units sold.
Over the past seven years, Optimax has experienced exponential growth, expanding its client base, increasing revenues, and strengthening its team. What began as a lean agency of 10 professionals has grown into a team of 47 dedicated marketing experts, all committed to driving brand success through communication excellence.
With a spirit of innovation and a pursuit of excellence, Optimax Communications Group continues to shape the future of marketing communications in the Philippines and beyond. Looking ahead, the agency remains committed to pushing boundaries, inspiring change, and delivering impactful marketing solutions.
Optimax's goal is clear: to be the preferred agency for optimizing business opportunities. To achieve this, Optimax creates campaigns that blend data and creativity to tell impactful brand stories.
The journey has been extraordinary, and this is just the beginning.