Charles Leclerc is best known for his speed on the Formula 1 circuit, but beyond the racetrack, the Ferrari driver finds rhythm in a different way—through music. Now, his love for both precision and creativity has found a new outlet as the global brand ambassador for Chivas Regal.
In this multi-year partnership, Leclerc joins the iconic whisky brand to celebrate the art of blending—whether it’s the craftsmanship behind whisky or the delicate notes of a piano. A self-taught pianist and composer, Leclerc has shared his musical journey with fans, showcasing a side of himself that’s often unseen in the high-speed world of F1.
“Success is about blending all the right notes—on and off the track,” Leclerc said. “My craft demands time, precision, and dedication, but what truly drives me is the journey, my passions, and the moments shared along the way. Chivas Regal embodies this same ethos, encouraging people to find their own rhythm and celebrate every win, big or small.”
For Leclerc, whisky and music share a deeper connection than most might expect. Chivas Regal notes that the 88 keys of a piano mirror the 85 flavor notes of Chivas 18 Year Old, highlighting the parallels between precision in music and the meticulous process of whisky blending.
“It’s no secret Charles has had incredible success in his life, but it is his tenacious spirit, commitment to excellence, and off-track passions that inspired this partnership,” said Nick Blacknell, global marketing director for Chivas Regal at Chivas Brothers. “We’re excited to bring fans on the journey to celebrate our wins together—the ethos that lies at the heart of Chivas Regal.”
To kick off the collaboration, Chivas Regal and Leclerc are hosting an exclusive, one-night-only piano bar pop-up in Melbourne on March 11, ahead of the 2025 Formula 1 season. Set against an intimate and stylish backdrop, the event will blend the worlds of whisky and music, giving guests a taste of Leclerc’s artistic side beyond the track.
With his effortless style and multifaceted talents, Leclerc embodies a new kind of modern luxury—one that values craftsmanship, passion, and the art of celebration. As he continues to redefine success, fans can follow his journey with Chivas Regal via @ChivasRegal on Instagram or by visiting Chivas.com.