Home is familiar and comforting, but without something new to experience, it can feel ordinary. At SM Supermalls, every visit is an adventure. From first-in-the-Philippines dining destinations to fresh shopping experiences, SM Supermalls elevates the everyday with world-class brands and local gems. Whether you’re exploring international flavors, discovering rising homegrown talents, or immersing yourself in the latest lifestyle trends, SM Supermalls is the ultimate home to exciting firsts.
A taste of authentic Italian flavors
The finest Italian cuisine is now closer than ever. Rossopomodoro debuts its signature Neapolitan pizza, featuring a perfectly charred crust, creamy mozzarella, and San Marzano tomatoes, at its first Asian location in SM Mall of Asia (MOA). Meanwhile, Osteria Antica brings its time-honored Italian dishes to Level 6, Podium Social at SM Podium, offering a culinary experience set against an elegant backdrop.
Exploring Korean and Taiwanese cuisines
Experience the richness of East Asian flavors with these new dining destinations. Du Hsiao Yueh highlights its heritage Tainan-style dan zai noodles, while Maple Tree House serves premium Korean grilled barbecue, both located in SM MOA. At SM Podium, Paldo offers an authentic Korean fine dining experience curated by a renowned Korean chef. Over at SM Seaside City Cebu, Lugang Café presents traditional Taiwanese cuisine with an exclusive feast-for-five promo at P3,588, available through the SM Malls Online App. Meanwhile, Leo Pizza at SM City Fairview introduces a unique K-style pizza twist.
Bringing global food sensations
At SM Aura, the first-ever Burger & Lobster in the Philippines brings London’s iconic surf-and-turf duo to Manila’s discerning food lovers.
Welcoming classic favorites
Subway launches its first SM Supermalls branch in Batangas at SM City Lipa, offering its signature stacked subs. At SM CDO Downtown, Barkadahan Grill opens its newest location, serving Filipino comfort food and timeless classics.
Fashion and fitness essentials
For trendsetters, Hechter Paris brings French high fashion to SM Seaside City Cebu, while The Editor’s Market showcases minimalist, contemporary styles at SM MOA. For fitness enthusiasts, Juego debuts high-performance sportswear and athletic gear at SM City Fairview.
Coffee and frozen treats
Coffee and dessert lovers can look forward to new indulgences across SM Supermalls. Tah-me Frozen Yogurt debuts at SM Seaside City Cebu, while Swirl Studio at SM City Fairview offers customizable desserts. Coffee Spot brings specialty brews crafted from premium beans, and, for the first time in SM, Hoshino Coffee introduces hand-dripped coffee and fluffy soufflé pancakes from Japan at SM J Mall.
Firsts yet to come
Exciting new dining and lifestyle destinations are on the horizon. Zubaibai Seafood Restaurant will make waves at SM CDO Downtown. Nine Pot will bring its signature Taiwanese hot pot to SM City Clark. Yuki-Kun and Ramen Nagi are set to open their first-ever Cebu branches at SM J Mall. The Matcha Tokyo is coming to SM City Clark with premium ceremonial-grade matcha and matcha-infused desserts. Salon de Thé, an elegant extension of The French Baker, will open at SM J Mall, offering exquisite French pastries.
Beyond dining, SM Supermalls continues to innovate with new experiences, including iSwing Golf Arena—an indoor golf simulation space at SM J Mall.
Stay updated with the latest #HomeOfFirsts news and events by visiting www.smsupermalls.com and following @smsupermalls on all social media platforms.