Ayala Land Premier (ALP), the upscale subsidiary of real estate giant Ayala Land Inc., reported strong demand for its luxury residences, with its Nuvali and Davao developments generating ₱4.7 billion in sales in just one week.
The firm said in a statement that demand for this segment remains resilient, with affluent buyers continuing to invest in premium, well-planned communities despite broader weaker demand in the mid-income condominium market in certain parts of Metro Manila.
It noted that, "Recent market insights point to sustained interest in high-end developments, particularly in key urban and emerging growth areas."
ALP said it achieved significant sales success in the first week of February, with Enara in Nuvali posting ₱2 billion in sales, while the launch of Virendo in Davao contributed ₱2.7 billion.
Mike Jugo, ALP president, said the demand indicates the strength of the luxury residential market and reflects buyers’ trust in the ALP brand.
He added that, "Clients are investing in distinct, well-planned communities at premium locations that create enduring value as investments or homes for their families."
Enara, a 53.1-hectare development in Nuvali, offers elevated views and spacious lots, catering to buyers seeking exclusivity and a connection with nature. With an elevation that ranges from 290 to 337 meters above sea level, it is currently ALP’s highest horizontal development, offering sweeping views of Tagaytay Ridge, Mt. Makiling, and Laguna de Bay.
Virendo, a 37.4-hectare project in Davao, features low-density living and panoramic views of the Apo-Talomo mountain range and the Davao Gulf.
ALP noted that both projects highlight the growing preference for horizontal developments, where buyers prioritize space, privacy, and a deeper connection with nature.
Jugo also noted that the success of Enara and Virendo highlights this preference. The turnover for Virendo is set for the second quarter of 2029.