Embracing sustainable self-care in 2025

Clean beauty refers to products formulated without harmful or toxic ingredients


Mindful, sustainable and intentional purchase decisions can help a consumer pivot to green living. A good starting point for this lifestyle change, is sustainable self-care by adopting a clean beauty regimen.

Clean beauty refers to products formulated without harmful or toxic ingredients. It emphasizes using natural, non-toxic components and adhering to ethical practices including cruelty-free testing and eco-friendly packaging. For today’s discerning consumers, clean beauty is about feeling good inside and out, knowing that their products align with personal values and global sustainability goals.

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SM Beauty carries a wide range of clean beauty products that include lotions, toners and moisturizers. The St. Ives Exfoliating Toner Apricot is free from 20 harmful ingredients. This skin savior is packed with all the skin-buffing power of glycolic acid, a mighty alpha hydroxy acid known to whisk away dead skin cells.

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For moisturizers, check out Aveeno Face Calm and Restore Oat Gel Moisturizer that instantly hydrates your complexion. Formulated for sensitive skin, the lightweight and fast-absorbing formula is infused with anti-oxidant rich prebiotic oat to help quench dry skin and lock in moisture for up to 24 hours.

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Another one to consider is the Neutrogena Hydro Boost Hyaluronic acid water gel that has a unique light-weighted fresh texture that can be instantly absorbed, proven to effectively lock in hydration deep within the skin.

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If you are looking for serums, check out the Garnier brand. Garnier has the Bright Complete Vitamin C Serum and the Anti-Acne Serum. The Vitamin C Serum is made of the most concentrated formula that can fade and lighten dark spots and acne marks in as fast as three days. This is best used for dull skin with dry spots. Garnier’s Anti-Acne Serum has four percent Vitamin C, salicylic acid and niacinamide and AHA that helps fight acne spots in three days. Skin is soothed, visibly brighter and clearer.

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You also need to look after your lips. Burt’s Bees Beeswax Lip Balm Tube Blister conditions skin while antioxidant Vitamin E has a moisturizing component. A hint of peppermint oil provides that one-of-a-kind fresh tingle. The result is smooth supple lips.

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Don’t forget to look after your hair as well. Check out the Naturals by Watsons line of hair care products that include Argan Shampoo and Conditioner for dry and damaged hair and the Hair & Scalp Tonic Coffee for thin, fragile hair.

As clean beauty evolves, its impact extends beyond individual consumers to reshape the entire beauty industry. To help you start your clean beauty journey, visit SM Beauty at SM Store. These clean beauty products are under the Green Finds program – a green retail initiative which makes green living easy for customers by promoting products that are eco-friendly, made from natural and local ingredients and supports local communities. These product options help promote the well-being of our communities and our planet.