Tan-backed Havitas Properties unveils P2.1-billion leisure projects in Batangas, La Union


Havitas Properties Inc., a niche real estate developer put up by industry veterans and tycoon Michael Tan, is developing two leisure projects in Batangas and La Union worth about P2.1 billion while laying the groundwork for its entry into the economic housing segment.

“Rather than focusing focusing on crowded urban centers, Havitas is turning its attention to opportunities outside Metro Manila. We're targeting established tourist destinations like Batangas, La Union, and, possibly, Palawan,” said Tan.

He also noted that “they're not only breathtaking, but also aligned to the growing demand for unique and experimental or experiential accommodations... The local tourism industry is driven by a young, vibrant demographic that values experience over material possessions. They're looking for places where they can align, connect with nature and create lasting memories with families and friends.”

Tan added that "we are creating properties that combine thoughtful design with functionality, lending natural surroundings with modern comforts, we are also, most importantly, addressing a key concern for investors, which is returns." 

“By focusing on short term rental opportunities in these high demand locations, we are delivering properties that are not just vacation homes, but also income generating assets. With platforms like Airbnb booming, particularly in tourist hotspots, our properties are positioned to deliver value to both end users and investors alike,” he said.

Havitas has just launched in Talisay, Batangas its latest project called Aya Hills, an exclusive collection of modern vacation villas that combine breathtaking views of Taal Lake with exceptional income-generating potential. 

The first phase of the project consists of 76 units of townhouses on a two hectare lot with potential for expansion by another six hectares. The firm is initially offering 43 units with prices ranging from about P8 million to almost P10 million depending on the model and size.

Designed with both leisure and investment in mind, Aya Hills offers a fresh approach to vacation home ownership in the Philippines.

Havitas Co-Founder and Chairman Alejandro Mañalac said “every detail of Aya Hills was crafted with care, from the private pools or whirlpool baths to the expansive decks and wide windows that frame the stunning views of Taal Lake. It’s a retreat designed to offer comfort, relaxation, and financial rewards for its owners.”

Another Havitas Co-Founder, President and CEO Jonathan F. Caro said the company is also preparing to launch a seaside development in San Juan, La Union, the surfing capital of the Philippines, furthering its vision of creating exceptional vacation properties. 

Set to be launched in the second half of the year, the La Union project will be operated as a resort with 75 upscale villas for sale which the owners can use privately or have the company include it for lease as part of the resort. 

Caro said the price will ranged between P13 million and P20 million per villa, depending on its floor area and lot size. Like Aya Hills, each unit will have its own swimming pool aside from access to the beach.

In addition, Caro said Havitas Properties also plans to enter the affordable housing segment, offering high-quality, well-designed homes to cater to a broader market.

He also said they are choosing a property in the Calabarzon area for their first project which will be priced at P2 million to P3 million per unit. Target launch will be sometime in 2026.