To many people, beauty CEO Anna Magkawas is this super-accomplished woman who has steered her company, the Luxe Beauty and Wellness Group, to the top of the game in just a few years with her smarts and hard work. 

However, in a recent program launching Season 4 of her "Negosyo Goals" show on GTV, Anna - or Miss A - admitted she's also vulnerable to mental struggles as an entrepreneur.

"So, yung akala lang lahat na ang ganda nagtakbo ng negosyo, di ba? Marami rin po kami mga pain points sa likod na nilalabanan," Anna revealed. 

(While other people think the business is doing well, we are fighting a few behind-the-scenespain points.)

"Sa field ko, yung nakikita lang  siyempre ng tao yung maganda, na very successful, na bumibenta tayo. Pero andami din naming struggle sa buhay. Like, hindi naman lahat ng produkto mo na nilabas  eh nagti-trending or bumibenta sa market. So, andon yung ina-attack ako ng anxiety ko, na ano ba to, paano ko ba to mapapa-move, ano bang strategy yung pwede ko pang gawin?," she added.

(In my field, what people just see is how we are selling and doing well, but in truth, we are dealing with so many struggles, like worrying about how our products are faring in the market. I get anxiety attacks when the inventory is not moving and we think about what strategy to implement.)

Anna said being the host of "Negosyo Goals" enables her to connect with, and learn from, the insights of fellow business people that she features on the show.

"By listening to other stories of successful entrepreneurs, nakakahugot ako ng lakas ng loob, tsaka nakakakuha din ako ng ideas sa kanila, na, ah sige, focus ko muna ito, and then balikan ko 'to.  Nakaka-help siya sa akin kasi at least alam kong hindi ako nag-iisa sa mundo na nag-struggle din," she observed.

(I am able to extract the strength of spirit from other entrepreneurs and get ideas from them. It helps me because I get to realize that I am not the only one struggling in the world.)

With the start of Season 4 of "Negosyo Goals"  comes a new format. Anna is happy that she will be joined by a coterie of co-hosts who will help her spread the gospel of starting and sustaining a business in the Philippines.

The new faces in the show are: Aian Gunazon, Euge Mabbayad, Rod Matinong, and Jenna Samson of Global Dominion Financing;  the country's youngest CEO Kryzl Jorge of Purple Hearts; Jose Paolo Lagasca Gloria a.k.a. Boss Senpai of the Motherbase Toys and Collectibles; Kristine Andaya of Kanna Beauty; and Illumina Beauty & Wellness Center.

The show's producer, Ivy Ataya of Maker's Mind Productions, expressed excitement about the new format because it only means an expanded resource base for those who want to learn more about entrepreneurship and its dynamics.

"Our co-hosts bring a wealth of experience to the table, and we hope we can offer viewers an even richer and more diverse range of knowledge and experience," Ivy stated.

This early, Ivy is prepping for as far as Season 8. She elaborated: "Ngayon pa lang, Season 5 to  Season 6  hanggang Season 8, syempre gusto namin magtuloy-tuloy. Our wish is that sana one day hindi na kami ang lalapit sa sponsors. Yung sponsors na ang pupunta sa amin para maniwala sa vision and mission ng 'Negosyo Goals.' At sana  makakuha  kami ng mas later na airtime sa GTV. Yun lang." 

Debuted on Aug.11, 'Negosyo Goals' is shown every Sunday, 6:30 a.m. on GTV Channel. The show provides valuable insights, mentorship, and a platform for established businesses and start-ups. to showcase their stories and journeys.