Hairfix, the no. 1 hair coloring brand in Watsons celebrates women

This year, Hairfix also celebrates its 10th birthday.


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The hair makeover we didn’t know we need

A woman’s crown is her hair– her crowning glory. Just like a crown, a woman's hair enhances her natural elegance, bringing out even more the beauty inside her. But what happens when that crown of confidence slowly fades out of view? A reminder and an encouragement to have great hair days everyday is the goal of Hairfix as they conducted the event, Hairfix Crowning Makeover.

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Hairfix’s era of transforming our hair from root to tip 

This year, Hairfix also celebrates its 10th birthday. Those 10 years has been filled with #HAIRmazing days, turning a bad hair day to good hair days, and being confidently empowered from the inside out. One may wonder how our hair can make our moods better– well, that’s the magic of Hairfix. Continuously seeking ways to enter the era where our hair health should be the least of our worries, Hairfix commits to make lives easier strand by strand. How? Margaret Lee, the COO and general manager of Lifestrong Marketing, emphasizes the core identity of Hairfix which is C-C-T-S (Color, Care, Treatment, and Styling). She explains that coloring our hair requires undergoing daily care, which should be met with weekly treatments that your hair will be thankful for, and to top it all off, style it any way you want! 

 “Not only can Hairfix provide your ultimate hair needs but also provides for your convenience, time-saving, cost-efficient, and quality salon finish products which you can do even in your own homes,” she says.

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The moms who colorfully crowned their glories 

A beauty queen makeover for the queens of our homes. To turn the vision of transformation into reality, four mothers with various backgrounds were selected by Hairfix for them to undergo a hair makeover transformation, which hopes to serve as a reminder to moms that feeling beautiful and confident inside out is an achievable thing to do, despite being a mother, who prioritizes with no second thoughts the wellness of her kids and family above herself. With expert stylists on hand, each mom received a personalized curation for the perfect hair color that would not only complement their features but also bring out their inner confidence and beauty. 

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Queens of Beauty and Homes, present! 

In a heartwarming event aimed at celebrating the beauty and strength of mothers, Hairfix hosted the Hairfix Crowning Makeover at Luxent Hotel in Quezon City last July 25 and was hosted by the social media mom-blogger Mommy Nish Ching of Dyosa The Momma. Not only did mommy influencers grace the event but it was also attended by Hairfix Ambassadresses Miss Universe Philippines 2020 Rabiya Mateo, Miss World Philippines 2021 Tracy Maureen Perez, and Miss Eco Teen International 2023 1st Runner-Up Francine Reyes. There was also a radiant and dynamic mom who attended– none other than the Dance and Fitness Diva Regine Tolentino who hyped up the crowd with her dance performance! 

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A crowning moment for the moms

As the four moms sashayed their way as they wow-ed the audience with their bedazzling hair color transformation, what better way to return back the honor of being great moms than by crowning them because they deserve to be. COO of Lifestrong Marketing Inc., Margaret Lee, and beauty queens Rabiya Mateo, Tracy Maureen Perez, and Francine Reyes had the pleasure of redefining the moms’ grand makeover by making them have the opportunity of being beauty queens for a day. 

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Your Crown Your Story 

Hairfix believes in the power of great hair care. The brand wanted to give these incredible moms a chance to feel pampered and appreciated, and a beautiful hair makeover was the perfect way to do it. The transformations were remarkable, jaw-dropping, and heartfelt. 

For more information about Hairfix, visit our Facebook, Instagram, and Tiktok pages. You can also know more about us at hairfix.com.ph and lifestrong.com.ph