In today’s fast-paced world, where every decision feels like a turn in the game of life, making bright choices has never been more critical. Recognizing this, Sun Life launched its latest campaign, “Play for Life: A Game of Choices,” which aims to guide modern young adults in their journey to financial security and independence through fun, engaging, and insightful gameplay.

This game aims to make financial literacy accessible and enjoyable. Play for Life seeks to resonate with this digitally savvy generation through interactive tools, relatable content, or real-life examples, helping them make informed decisions, build lasting wealth, and confidently navigate their financial futures.

Play the game of life — literally!

At the heart of the campaign is an exciting new board game developed exclusively by Sun Life called “Play for Life: A Game of Choices.” It gamifies the financial decisions we face throughout life, from budgeting and saving to investing and planning for the future. It’s a fun, interactive way to learn about the importance of making bright choices and understanding the impact of each decision.

Whether you’re saving for that dream vacation, planning to buy your first home, or securing your financial future, the “Play for Life” game mirrors the real-life scenarios you encounter and helps you strategize your way to success.

Bright choices from your favorite stars

Sun Life’s brand ambassadors—versatile leading man Piolo Pascual, multi-talented couple Sarah Geronimo and Matteo Guidicelli, and rising star Donny Pangilinan—are not just the faces of the
campaign; they are living examples of how bright choices can lead to winning in the game of life.

Each of them shared their unique approach to making important life decisions, emphasizing the importance of having a trusted partner to guide them along the way.

Piolo highlights the importance of being strategic and practical, especially when it comes to investments. “Before I dive into any business opportunity, I make sure to consult with experts in the field. It’s about being aware of the risks and knowing how to mitigate them. That’s why I always have my sister, Ate Chiqui, who’s also a Sun Life financial advisor, as my go-to person for advice,” Piolo shares.

His commitment to holistic health is another bright choice that ensures he can enjoy the fruits of his labor with his loved ones.

For Matteo and Sarah, making bright choices is a team effort. Matteo emphasizes the importance of gathering as much information as possible and consulting with experts before making any major decisions. 

“It’s crucial to talk things out, especially with my wife, Sarah, because our decisions affect both of us. Having a bright partner like her, and like Sun Life, is invaluable,” says Matteo.

Sarah adds that her decision-making process involves prayer, reflection, and listening to her loved ones. “Once you feel in your gut that it’s the right choice, you just have to trust yourself and take that leap,” she advises.

Donny, on the other hand, credits his parents for being his trusted advisors. “For business, I usually go to my dad, and for career-related decisions, I consult my mom. They’ve been in the industry longer than I have, so their advice is something I really value,” Donny explains. His recent decision to become a film producer for the movie “Good Game” is one such bright choice that brought him both personal and professional fulfillment.

Empower your game with Sun Life

In the game of life, the vast array of decisions you face can often feel daunting, from managing daily expenses to planning long-term investments. But with Sun Life as your Partner for Life, you're not alone in this journey. Sun Life is committed to empowering you with the guidance and support to make confident, informed choices. By offering a wealth of financial knowledge, practical tools, and tailored solutions, Sun Life ensures that you’re well-equipped to tackle life’s challenges head-on and seize every opportunity that comes your way, helping you stay on course toward a brighter and more secure future.

So why not make the first bright choice today? Play the game online via sunlife.co/playforlifegame and discover how Sun Life can help you win in the Game of Life.