The Philippine Competition Commission (PCC) has signed a memorandum of cooperation with SM Supermalls, the country's biggest mall operator, to champion fair competition and consumer welfare.
The partnership was launched on Sept. 17, 2024 at the PCC main office in Quezon City with a nationwide information campaign to raise public awareness about the PCC's mandate which promotes the benefits of fair competition.
The partnership also underscores SM’s commitment to championing an inclusive business environment.
“SM Supermalls recognizes its enduring partnership with the PCC. SM Supermalls believes that fair market competition will lead to a vibrant and inclusive economy, and advance consumer welfare,” said SM Supermalls Assistant Vice President for Operations Ian Mathay.
He added that “it likewise shares the PCC’s vision that fair market competition serves the interest of consumers by allowing them to exercise their right of choice over goods and services offered in the market.”
SM, which has 86 malls across the Philippines, accepts and supports all kinds of goods and businesses —from clothing to hardware, from gadgets to bottled water— regardless of brand.
SM Supermalls said it recognizes its role in promoting fair competition and will endeavor to campaign towards the promotion of fair-trade practices.
This philosophy is reflected in SM’s identity as a home for a variety of businesses, from micro-, small and medium-sized enterprises (MSMEs) to established global and local brands.
"We are proud to join forces with the PCC in promoting fair trade practices. By working together, we can empower consumers to make informed choices and contribute to a robust and competitive market," said SM Supermalls' President Steven Tan.