Beauty standards in Asia often prioritize lighter skin and long, straight hair, as per the study on the Perception on Asian Beauty Standard: A Global Perspective, that causes widespread use of skin whitening products and hair straightening products and chemicals.
This emphasis on light skin and long, straight hair often overlooks the diverse characteristics of individuals, reducing their perceived value to their appearance.
Social movements like body positivity challenge these traditional beauty norms by promoting individuality, self-love, and self-acceptance. As a result, beauty is increasingly being defined uniquely by each person, allowing individuals to determine their own standards of beauty.
Today, people have learned to love and take care of their skin and hair, and have developed ways on how to take care of their natural beauty. Gaining deeper insights into their own bodies have become part of how they figure out what kind of skin care routine and hair care are perfect for their features.
In a market research conducted by Cosmetic, Toiletry & Perfumery Association (CTPA) and Opinium, it states that an effective skin care and hair care routine further improves confidence and self-perception. This positive boost can be elongated by maintaining the consistency of one’s routine to prevent any problems from arising in the future.
Effective skin care and hair care routines are vital for maintaining health and enhancing personal beauty by protecting against infections and promoting the synthesis of vitamin D through sunlight exposure. Personalized approaches cater to individual skin and hair needs, though navigating product options can be daunting due to their diversity and varying purposes.
Narrowing down skin care and hair care options
One of the steps to discover what skin and hair care routines are best for an individual is finding out which skin and hair type one falls under, to enable one to better decide what products and skin care steps they will benefit the most from.
Generally, there are five basic skin types: oily, dry, combination, normal, and sensitive. For hair, there are four types which are straight, wavy, curly, and coily. Each type encounters different problems that need to be addressed using specific products and approaches. Selecting the most affordable and appropriate skincare essentials is a challenge in this regard, but consulting with people and online tools is helpful when narrowing things down.
Thankfully, Unilever’s BeautyHub PRO is now here to help Filipinos in narrowing beauty care essentials for everyone. It is a free online artificial intelligence (AI) diagnostic tool for learning how to personalize beauty care routines. It provides a simplified and customized shopping and self-care experience for each of its users by analyzing their needs.
"BeautyHub PRO offers a personalized experience, tailoring products to resonate with each consumer's unique beauty journey. This commitment drives higher basket sizes and conversion rates, empowering and delighting consumers at every step." Dani Medina, Audience & BeauTech lead in B&W DMC Southeast Asia, stated.
The way this occurs is a simple and straightforward step-by-step process as BeautyHub PRO endeavors to make the confusing world of skin and hair care easy to grasp. To access the full range of the tool’s capabilities, users need to first create an account on the BeautyHub.PH website. Following this, users select the BeautyHub PRO’s Skin Quiz. The site will then ask them to upload a selfie, which is not a required step, but is highly encouraged to achieve the best results. Users then take a short quiz asking basic beauty care questions such as their skin and hair type and goals.
Through the uploaded selfie, its AI-technology examines five key skin data points—hydration, acne, pigmentation, lines, and eyebags—to identify users’ top skin care concerns. It integrates the quiz answers in its recommendation of the most suitable skincare products for each individual by considering user’s insight into their skin care. It also has the capability that allows users to add hair concerns like hair definition and damage repair.
Although it is possible to only use BeautyHub PRO once, the site encourages users to consult with it every month, so they can track and update their beauty care goals and outcomes. This improves the personalized beauty care suggestions the tool gives and allows users to stay aware of their hair and skin’s current condition.
Each of BeautyHub PRO’s features stays true to its purpose to generate self-care assistance that is authentic and meaningful. “At BeautyHub PRO, we're redefining beauty discovery. Our platform allows users to find [their] own regimen for their hair and skin concerns, all through a simple snap and tap on their mobile phones,” summarizes Wence Wenceslao, Unilever’s Digital Hub Lead for Southeast Asia.
As it is now, BeautyHub PRO offers people a chance to take control of their skin and hair care routines by providing specific suggestions. Most importantly, it allows users to decide their skincare goals and redefine beauty on their own terms.
Visit BeautyHub.PH to experience BeautyHub PRO’s unique and empowering beauty suggestions.