The Department of Trade and Industry (DTI) has implemented a price freeze on essential commodities in Metro Manila after the state of calamity was declared due to Typhoon Carina and the southwest monsoon.
Trade Secretary Alfredo E. Pascual said on Wednesday, July 24, that the immediate implementation of a price freeze is intended to safeguard consumers from unfair price hikes during this crisis.
“We are committed to ensuring that basic goods remain affordable and accessible to all affected residents,” Pascual said in a statement.
The state of calamity declared by the Metro Manila Council (MMC) will trigger the implementation of the price freeze, according to DTI.
Pascual said the DTI is working closely with its National Capital Region office to oversee the situation and ensure that essential goods remain available.
The price regulation encompasses basic commodities like rice, corn, bread, fresh vegetables, root crops, pork, beef, poultry, eggs, milk, coffee, sugar, cooking oil, salt, laundry soap, detergent, firewood, charcoal, candles, and specific medications recognized as essential by the Department of Health.
Pascual also cautioned companies against attempting to take advantage of the situation.
“We have activated our monitoring teams to strictly enforce the price freeze. Those found violating the law will face severe consequences, including imprisonment and substantial fines,” Pascual said.
The DTI chief appealed that all businesses adhere to the price freeze and give importance to the welfare of Filipino consumers during this challenging period.
"We understand the challenges faced by our kababayans in Metro Manila due to the typhoon. Rest assured that the DTI is working tirelessly to maintain price stability and safeguard the welfare of consumers," Pascual reassured.
The DTI, in coordination with other relevant government agencies, will closely monitor the prices of these items to ensure compliance.