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Manila Bulletin devider Lifestyle devider Food devider Sue Bee Pure Honey celebrates relaunch with a traditional American county fair

Sue Bee Pure Honey celebrates relaunch with a traditional American county fair

The highlight of the event was the unveiling of Sue Bee's new product logo, marking an exciting milestone for the brand

Published Jul 18, 2024 01:03 am

Global Strategic Partners Distribution Inc. (GSPDI) reintroduced introduced Sue Bee Pure Honey to the Philippines with an event that captured the essence of a traditional American county fair. The highlight of the event was the unveiling of Sue Bee's new product logo, marking a milestone for the brand.

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The launch event was held to present the new look of Sue Bee Pure Honey as well. The redesigned packaging is modern and vibrant, reflecting the lifestyle of today's consumers. It aims to stand out on the shelves and appeal to both long-time fans and new customers.

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But despite this transformation, Sue Bee Pure Honey continues to offer the same pure, high-quality goodness that families have loved and trusted for generations. The commitment to quality remains unwavering, with every jar containing 100% USA honey made by dedicated beekeepers who uphold a tradition of excellence. 

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Patrick Tiope, Sunny Ku, Rovilson Fernandez, and Peter Tiope

In addition, the brand announced its raffle promo entitled "Discover Sweet Sensations." To join, customers can purchase any Sue Bee Pure Honey variant at their favorite supermarket or grocer, snap a photo of their purchase and receipt, and send it to the Sue Bee Pure Honey Facebook page along with their complete name, mailing address, email address, and contact number. Participants will then have the chance to win an exciting, all-expense paid getaway for two (2) three days and two nights to one of the Philippines' most sought-after paradise destinations.

A taste of Americana
Held at Ballroom 1 of Grand Hyatt Manila and hosted by Rovilson Fernandez, the launch featured an array of food stations serving traditional American dishes, each thoughtfully crafted to showcase the versatility and rich flavors of Sue Bee Honey. 

The festive atmosphere was enhanced by lively music, traditional county fair games, and captivating entertainment, creating an unforgettable experience reminiscent of a classic American hoe down.

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Sue Bee Honey in the Philippines
Global Strategic Partners Distribution Inc. (GSPDI), a pioneer in the import and distribution industry, has been the exclusive distributor of Sue Bee Honey in the Philippines since 2000. 

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Peter and Patrick Tiope unveiling the Sue Bee Honey new packaging 

GSPDI boasts extensive experience in importing products, particularly from the United States, and has a strong sales and marketing presence in both the retail and food service sectors. With recent upgrades to its logistics facilities and infrastructure, GSPDI has enhanced its market operations, ensuring efficient distribution of fast-moving consumer goods (FMCG) to all clients and trade partners.

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In the Philippines, GSPDI distributes various Sue Bee Honey variants, including Premium Pure Honey, Orange Blossom Pure Honey, and Aunt Sue’s Raw & Unfiltered Wildflower Honey.

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