Unlike in the past years, many fashion and beauty brands this year have gone silent when it comes to supporting the LGBTQIA+ community, as per Business of Fashion. This month, we rarely saw rainbow collections dedicated to pursuing projects for the benefit of queer folks. While there are many reasons for their absence this Pride season, some continue their mission of giving back to the community. Below are some of the brands that are putting more value into retail by donating proceeds to help various LGBTQIA+ initiatives.
Ikea
This June, everyone can carry their Storstomma bags with pride as Ikea is donating 100 percent of sales proceeds from the reusable rainbow bags to LoveYourself. The donation will help refurbish and improve home furnishings for LoveYourself Uni Hub in Pasay City. The organization is a community of volunteers with the objective to increase HIV awareness, education, testing, and treatment for the LGBTQIA+ community.
“We are supporting the cause of LoveYourself as it opens a discussion on an important community topic—HIV. At Ikea, we believe that everyone should have access to better everyday life,” says Patrick Marcelo, Ikea Philippines marketing and PR manager. “Supporting an organization that helps provide access to HIV testing, care, and treatment is a support to creating a better everyday life not only to those affected by it but also helps to eliminate the stigma.”
Go ahead and carry your rainbow bag with pride and fill it with things that make you uniquely you. Visit www.IKEA.ph/foreveryone or IkeaPasay City.
Milkwear
Local clothing brand Milkwear has been a staunch supporter of the LGBTQIA+ community—and that continues until today. For this year’s Pride Month, the brand has launched its “Self Love Era” collection, featuring three shirt designs and a tank top, adorned with stripes and statements in rainbow hues.
As part of its Pride celebration, Milkwear will be donating part of the proceeds of the collection to The Red Whistle, a non-government organization dedicated to promoting HIV awareness, SOGIE equality, mental health, and LGBT rights.
Check out its “Self Love Era” collection on Lazada, Shopee, Tiktok shop, GCash’s GLife, and at www.milkwearstore.com. Tiktok shop: Milkwear
MAC Cosmetics
Created in 1994, the passionate red Viva Glam Lipstick raised money and awareness for HIV/AIDS Then and today, an unprecedented 100 percent of the purchase price of any VIVA GLAM product goes toward the M·A·C AIDS Fund (minus VAT where applicable).
As the brand introduces its latest Viva Glam ambassadors, actress Danna Paola and singer Kim Petras, it also launches a new shade to add to its collection. Like before, the brand will “donate 100 percent to charities championing gender, sexual, racial, and environmental equality.”
Check out MAC Cosmetics’ Viva Glam Lipstick line @maccosmeticsph on Instagram.
Avon
This June, Avon continues to challenge stereotypes and champion self-expression, no matter how you identify, with the Pride Collection. The make-up collection gives the LGBTQIA+ community the power to enjoy the transformative effects of Avon’s products at prices that are truly accessible.
This Pride Month and beyond, Avon continues to encourage everyone to embrace their power and true selves, launching a series of initiatives to recognize the impact that LGBTQIA+ individuals have had on history. To further show support to the community, Avon sponsors products to LGBTQIA+ organizations such as Home for the Golden Gays, Bahaghari, PANTAY, and LoveYourself—providing useful body care, apparel, make-up, fragrance, and skincare items for its members to appreciate.
Embrace your pride and discover the Pride Collection exclusively at www.avonshop.ph, through your Avon Representatives, Lazada, Shopee, and TikTok Shop.
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