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Manila Bulletin devider Entertainment devider Celebrities devider Filipinos search for BINI over Taylor Swift, other celebs on YouTube

Filipinos search for BINI over Taylor Swift, other celebs on YouTube

Published Jun 27, 2024 01:54 am

At A Glance

  • The popularity of the homegrown P-Pop girl group BINI soared in June, with Filipinos showing the most interest in the group on YouTube compared to other popular artists such as Taylor Swift and Sabrina Carpenter, according to data collected by Google Trends.
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BINI

The Philippines is blooming, and Google has the data to prove it.

The popularity of the homegrown P-Pop girl group BINI soared in June, with Filipinos showing the most interest in the group on YouTube compared to other popular artists such as Taylor Swift and Sabrina Carpenter, according to data collected by Google Trends.

Throughout the entire month, the search term "BINI" was the most popular on YouTube in the Philippines. It ranked highest in the Calabarzon, Bicol, MIMAROPA, and Central Luzon regions, with an overall search interest score of around 80. Metro Manila came in fifth place with a search interest percentage of 78.

BINI_Worldwide.png

BINI also gained momentum around the world, being more searched than artists such as Sabrina Carpenter and Beyonce on YouTube for most of the month. Aside from the Philippines, the group was also more popular in the United Arab Emirates—around 700,000 Filipinos make up the country’s population, more than half of which are in Dubai alone.

BINI_Philippines.png

The interest over time percentage refers to the dominance of a specific search term compared to others at a specified time and place.

This search term "BINI" dominated all other keywords in these areas, indicating the substantial volume of search data on Google at specific times and locations.

This trend follows the massive success and virality of BINI’s two recent singles “Pantropiko” and “Salamin Salamin,” which became major hits over the summer. The sheer popularity of the songs served as BINI’s real breakout moment around three years after their official debut, catapulting them into superstardom.

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