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Hershey Philippines taps into the local sweet munchy

Lifestyle | Food

Hershey Philippines taps into the local sweet munchy

Culture with the launch of Hershey's Choco Balls

By MB Lifestyle

The Hershey Company in the Philippines has launched Hershey's Choco Balls. These bite-sized chocolates, filled with crunchy cookie pieces, promise to be a hit with snack lovers across the nation. Hershey's Choco Balls are set to become a favorite among Gen Z and millennials, offering a perfect blend of creamy and crunchy textures for a satisfying snacking experience.

With the introduction of Hershey's Choco Balls, Hershey is enhancing its snacking portfolio, providing Filipino consumers with a tasty way to "Get their Munch on with Hershey's Choco Balls!"

Hershey's Choco Balls come in two flavors – Cookies N Crème (white) and Cookies N Chocolate (milk) – and are available in a convenient 36g size.

To celebrate the launch, Hershey’s welcomed 1,500 visitors to an event at the Ayala Trinoma Activity Center in Quezon City on Saturday, June 15, 2024. Customers and partners sampled Hershey's Choco Balls while enjoying a fun atmosphere that highlighted the product’s appeal as a gaming companion for snackers. The event featured engaging activities and opportunities to win Hershey products, making it a memorable celebration for all attendees.

“Hershey's Choco Balls marks our entry into the growing hand-to-mouth snacking segment, delivering a unique creamy-crunchy sensorial experience to Filipino consumers,” said Luigi Mirri, general manager for APAC and India at The Hershey Company.

Hershey's Choco Balls are now available at leading groceries, supermarkets, drug stores, and convenience stores nationwide.

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