In an interview with the Galderama team, they revealed that many Filipinos do not realize that most of them have sensitive skin. These signs include a weakened skin barrier, dryness, irritation, roughness, and tightness, which require specially formulated care.
This finding has led them to mount the annual Skin Awareness Month campaign, where their goal is to reach out to as many Filipinos as possible and educate them on the importance of understanding your skin —and how to treat them effectively.
"Galderma is at the forefront of advancing skin health, continuously breaking new ground in the care of sensitive skin through dedicated scientific research and innovation, particularly highlighted during this Skin Awareness Month,” shares Louie Roxas, general manager of Galderma Philippines.
The company offers skin health solutions and has many product categories that deliver just that. Cetaphil is one such brand, with cleansers and moisturizers that address the five signs of sensitive skin.
One way of reaching out to more Filipinos is the 2024 Skin Awareness Skin Tour, where they will be going around universities, offices, and parenting fairs. The booths with expert skin analysis, product experiential area, with on-the-spot purchasing options.
Galderama has a wide range of products and brands that cater to different age groups, starting from infants with Cetaphil Baby, adults with the core Cetaphil line, and premier skin treatments such as Sculptra and Restylane. The latter is supported by clinic and dermatologist partners.
"We are celebrating Skin Awareness Month 2024 by embarking on a groundbreaking Skin Tour, blending scientific innovation with expert-led community engagement to promote optimal skin health,” explains Abe Mationg, Cetaphil Philippines brand manager. “We aim to educate and cater to diverse skin needs across multiple demographics, reinforcing our dedication to science-backed skincare."
“It emphasizes the company's dedication not just to aesthetic improvements but to genuine dermatological health, aligning with its mission to provide solutions that support both the appearance and the health of the skin,” adds Michelle De Jesus, Galderama Injectables and Aesthetics Philippines business unit head.
Regular clients can also avail of the one-month referral program of introducing Sculptra and Restylane to new patients. Bring two friends who will avail of these treatments and get one free for yourself, available at One Nadela, Skin 101, and Derm HQ.
Christine Yap-Legaspi, marketing and customer education training manager at Galderma Injectables and Aesthetics Philippines, expounds, “During Skin Awareness Month, Galderma Aesthetics enhances its commitment to natural beauty through strategic partnerships and educational initiatives with a focus on optimal patient outcomes and long-lasting results.”
With their commitment to providing the best skin health solutions, Galderama and their Skin Awareness Month efforts aim to help Filipinos understand, enhance, and protect the skin.