Gotinanun-led Filinvest Hospitality Corporation (FHC) has topped off its latest hotel development, the P2.7 billion Grafik Hotel Collection in Camp John Hay, slated to open by the first quarter of next year.
In the photo, from left to right, are Mr. Tristan Las Marias (President and CEO, Filinvest Land Inc.), Engr. Joshua Bingcang (President and CEO, BCDA), Mr. Francis Gotianun (FSVP, Filinvest Hospitality Corp. ), Atty. Marlo Quadra (President and CEO, John Hay Management Corporation), Mr. Delfin Lorenzana (Chairman, BCDA), Atty. Larry Paredes (Director, BCDA), Atty. Kristoffer Lee V. Dance (Director, John Hay Management Corporation) and Mr. Roberto Flores (Director, BCDA).
In a disclosure to the Philippine Stock Exchange, parent company Filinvest Development Corporation said this marks the official launch of Grafik Hotel Collection, a new line of hotels aiming to deliver guest experiences that will inspire stories about Filipino culture and heritage.
The project is being developed in partnership with the Bases Conversion and Development Authority (BCDA) and John Hay Management Corporation (JHMC).
The Grafik Hotel Collection Baguio will offer 256 upscale accommodations, five food & beverage outlets, a grand ballroom, meeting spaces, and a spa.
“The Grafik Hotel Collection is poised to make a significant impact on the local economy. By creating numerous employment opportunities, we aim to engage and uplift the community,” said FHC First Senior Vice President Francis Gotianun.
He added that “Our project will not only boost tourism but also foster a sense of pride and involvement among the residents of Baguio. We are committed to contributing to the city's growth and prosperity."
"The BCDA welcomes the establishment of FHC’s new hotel, as this will enhance Camp John Hay’s position as a leading tourist haven and hub for leisure and business,” BCDA President and CEO Joshua M. Bingcang said.
He noted, “This is an excellent addition to the world-class hotels lining up Camp John Hay, and we hope this entices more tourists to choose John Hay as their next destination.”
Catering to both domestic and international travelers, the new hotel will support local businesses and contribute to the overall economic growth of Baguio City.
The project has generated approximately 3,000 jobs during its construction phase and will hire around 250-300 employees when it becomes operational.
"The Grafik Hotel is set to significantly boost the revenue for the John Hay Special Economic Zone by attracting a larger number of tourists. It will play a key role in job creation, balancing economic growth with environmental sustainability,” said JHMC President and CEO Atty. Marlo Ignacio V. Quadra.
He added, “I am confident that through our collective efforts, we can transform Camp John Hay into a model of sustainable tourism and community development, setting a precedent for others to follow.”
The Grafik Hotel Collection aims to bring the world to the Philippines and to take the Philippines to the world, pioneering new paths in Filipino hospitality through fresh perspectives and unforgettable experiences.
The core purpose of the brand is to transform explorers into storytellers. Its innovative approach integrates locally inspired elements into every aspect of its service, ensuring every guest leaves with a story to tell.
"The Grafik Hotel Collection is more than just a brand; it's an experience that celebrates the beauty and stories of the Philippines," said Chroma Hospitality Inc. Country Manager James Montenegro.
He added, "Our properties will serve as gateways to the Filipino experience, offering guests a chance to become part of the narrative through immersive and engaging experiences."
Chroma Hospitality, Inc. is the management company behind brands such as Crimson Hotels & Resorts (Mactan, Boracay and Filinvest City), Quest Hotels & Resorts (Cebu City, Clark and Tagaytay), Mimosa Plus Golf Course in Clark, Timberland Highlands Resort and Timberland Mountain Bike Park in San Mateo, Rizal and the latest Grafik Hotel Collection.
The Grafik Hotel Collection in Baguio is the eighth hotel property of the Filinvest Group.