PH is Singapore's 6th largest source of tourists in 2023

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Around 700,000 Filipinos traveled to Singapore in 2023, a dramatic 81 percent increase compared to 2022 and making the Philippines the sixth largest source market for Singapore tourism, according to data cited by Cebu Pacific Air (CEB). 

With that, the low-cost carrier (LCC) is seeking to help the Singapore Tourism Board (STB) in further increasing the volume of outbound Filipino travelers to Singapore. 

Officials from CEB and STB signed a renewed memorandum of understanding (MOU) on June 6 to launch the new campaign, with celebrity couple Megan Young and Mikael Daez as its newest ambassadors. 

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Candice Iyog, Cebu Pacific (CEB) Chief Marketing and Customer Experience Officer, and Terrence Voon, Singapore Tourism Board (STB) Executive Director for Southeast Asia, sign the partnership renewal between CEB and STB.

The campaign will enable CEB to continue to promote Singapore as a preferred destination to fliers, offering “Fly, Stay and Cruise” holidays deals and highlighting Singapore’s annual festivities to entice Filipino tourists. 

“This collaboration not only aligns with Cebu Pacific’s commitment to provide accessible and affordable flights but also contributes significantly to bolstering Singapore's tourism industry by attracting more visitors from the Philippines, fostering cultural exchange, and promoting economic growth," said CEB Chief Marketing and Customer Experience Officer Candice Iyog. 

STB Executive Director for Southeast Asia Terrence Voon said its existing ties with CEB yielded “strong tourism performance,” especially in visitor recovery post-pandemic, for the country, solidifying the Philippines as a crucial market for Singapore.

“Through our new partnership, we will give Filipinos more reasons to visit Singapore by leveraging our position as a regional hub for world-class cruise ships, as well as our vibrant year-round calendar of live events,” remarked Voon. 

CEB sets thrice daily flights from Manila to Singapore via the Ninoy Aquino International Airport (NAIA), while daily flights are held from Cebu to Singapore and from Clark to Singapore through the Mactan-Cebu International Airport (MCIA) and Clark International Airport (CRK) respectively.