LG Philippines Product Director for Home Entertainment, Yongwoo Park; LG Philippines Managing Director Nakhyun Seong; National Museum of the Philippines Director-General Jeremy Barns, CESO III; Deputy Director-General for Administration Atty. Ma. Rosenne Flores-Avila and National Museum Deputy Director-General for Museums; Jorell M. Legaspi at the official turnover of the World’s Best LG OLED TVs at the Old Senate Session Hall of the National Museum of Fine Arts.
LG takes centerstage by showcasing their OLED AI TVs at the National Museum of Fine Arts.
This event falls in line with the 140th anniversary of the artwork “Spoliarium” by Juan Luna.
"At LG, supporting the arts and culture is an integral part of what we do," said Nakhyun Seong, managing director of LG Philippines. "We are honored to collaborate with the National Museum of Fine Arts for the 140th anniversary of the masterpiece 'Spoliarium' by Juan Luna. Through our donation this National Heritage Month, we hope that more people will be able to enjoy the enhanced interactive experience and offer visitors a deeper understanding and appreciation of Luna’s significant work and its historical context."
The Spolarium was the basement of the Roman Colosseum, where wounded or dead gladiators were taken after their battles. There, they might be stripped of their armor and weapons. Interpretations of the artwork itself may be Luna’s critique of an oppressive regime and the exploitation of the Filipinos under colonial rule.
Powerful stuff.
Seong added to his statement, saying that the LG OLED AI TVs “illuminate the artistic legacy of the National Museum of Fine Arts.” He continued, “The partnership between LG and the museum signifies a synergy between cutting-edge technology and timeless artistry. LG is committed to the National Museum of the Philippines and its causes in the arts, aiming to foster greater appreciation and accessibility to cultural heritage."
Director-General of the National Museum, Jeremy Barns, has addressed the challenges in making museums accessible to today’s generation. He said, “The addition of LG OLED AI TVs will greatly enhance our ability to engage visitors and provide them with enriching experiences."
Barns had not stated anything specific about how LG’s OLED TVs will increase visitor engagement. Perhaps, interactive content or present information in multiple languages for visitors? The statement from LG’s product director for home entertainment, Yongwoo Park, seemed to point in that direction.
He said: "It’s a privilege for our TVs to be an integral part of your lives. Our Home Entertainment vision, 'Sync to You, Open to All' is guiding how our TVs are becoming windows onto different experiences. With your partnership, we’re continuing our OLED leadership, now in our 11th year. It is our commitment to continue to break new grounds, to push the boundaries of entertainment."
It’s important to note that these aren’t just TVs with great displays. These are AI TVs. And when we think of AI these days, we think of chatbots you can converse with and ask to gather information. We forget that there are other applications of AI. In LG’s case, Product Manager for TV, Angelica Dumlao said, “The Alpha11 AI Processor offers four times the performance of its predecessor, allowing LG OLED AI TVs to recognize users and personalize experiences according to their preferences. The event also showcased LG's QNED TVs, known for their vibrant colors and exceptional brightness, as well as LG Soundbars essential for elevating the surround sound experience.”
So, what she said was aimed at consumers who may be interested in checking out a new LG OLED AI TV. She did not go into detail about how the AI features will be utilized in the museum. Will it be able to automatically switch languages when prompted, for instance? There’s indeed a lot of potential to provide engagement for visitors from all around the world.
There’s no doubt that LG TVs have incredible displays. OLED is a technology that offers breathtaking images. I’ve never owned one myself but OLED TVs, such as LG’s, whenever I go window shopping at malls always captivate me into watching all those blockbusters. TV host, Gretchen Ho seemed to be in line with what I think, saying: As a cinephile, having LG OLED AI B4 is like having a cinema experience right in your home. Whenever I see my documentaries and movies on the screen, the colors are so vibrant and the details are so clear, it feels like I’m still immersed in my travels. And it’s not just about the movies – even regular TV shows and streaming content look amazing. The deep blacks and vibrant colors really make everything pop. LG OLED AI B4 truly brings out the best in every film and video, making it perfect for both movie nights and everyday viewing.”
LG’s OLED AI TVs include a range of features such as the AI Picture Pro, which adds a layer of realism to its pictures. It’s something I don’t think everyone would want enabled all the time, but it is a very much welcomed feature for certain types of content. Then there’s the AI Sound Pro, which improves sound quality for deeper immersion even without sophisticated speakers and soundbars.
Of course, there’s the talk of gaming with the LG OLED AI C4 and G4. Low input lag, 4K, 144Hz and NVIDIA G-Sync. Sure. No need for over-the-top gaming monitors for this one.
And for those who will be immersing themselves in sports and high-octane content, there’s the LG QNED AI TV that comes with Sports Alert, that'll help you track your favorite teams – which I feel is incredibly important for some sports fans. This TV also comes with Quantum Dot and NanoCell technologies, which deliver rich colors, advanced motion handling, and smoother viewing. This TV comes with a 98-inch option, which is designed for home theaters.
By holding their event at the National Museum of Fine Arts, LG is drawing a connection between their new OLED AI TVs and the world of art.