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Manila Bulletin

Embassies at Work

Taste of Brunei

Embassies at Work

Taste of Brunei

By Manila Bulletin

Brunei 1.jpg — Edward Tan Kai Haur, Marcus Tan, Florence See Sok Biau, Chef Marvin Tan Tee Ann, Amb. Megawati Dato Paduka Haji Manan, and Butz de Castro

At the recent International Food Exhibition (IFEX) Philippines, held at the World Trade Center Metro Manila (WTCMM) in Pasay City, one of Brunei’s food companies, A.Ayam Berjaya Sdn Bhd, introduced its products to the Philippine market for the first time. These products include A.Ayam’s sauces: Indonesian-style Sambal Geprek, Borneo Kolo Mee Sauces, and the all-purpose Black Pepper Sauce, all developed and manufactured in Brunei.

Brunei 2.jpg — Ambassador Megawati Dato Paduka Haji Manan, A.Ayam Berjaya Sdn Bhd Director Marcus Tan, Gate Distribution Enterprise Inc. General Manager Butz de Castro, and DTI Undersecretary Ana Carolina P. Sanchez

At the same occasion, A.Ayam Berjaya Sdn Bhd signed an agreement with Gate Distribution Enterprise Inc. to become its distributor for the Philippines.

brunei 3.jpg — VIP guests at the opening ceremonies of IFEX 2024

“This day marks a significant milestone for A. Ayam as its export-ready fast-moving consumer goods (FMCG) make their first landfall in the Philippines,” shared H.E. Megawati Dato Paduka Haji Manan, Ambassador of the Brunei Embassy. The Philippines represents A. Ayam's second Southeast Asian market entry, following Singapore.

brunei 4.jpg — Leading the official opening activities of IFEX 2024 was CITEM Officer-In-Charge and Deputy Executive Director Ma. Lourdes Mediran, together with DOT USec. Shereen Pamintuan and the members of the Diplomatic Corp.

“Thanks to Gate Distribution Enterprise Inc.'s extensive customer base and outreach throughout the Philippines, we are confident that through our partnership and collaboration, A. Ayam's products will soon be available in stores near you,” shared Marcus Tan, director of A.Ayam Berjaya Sdn Bhd.

Brunei 5.jpg — Keynote speaker Senator Mark Villar

“We, at Gate Distribution Enterprise, are definitely looking forward to this newly forged partnership as we chart a new path as a 26-year-old distribution company. In our quest to expand our reach and further our expertise in servicing more B2B and B2C customers around the country, A. Ayam's quality products have added so much promise that the Philippine market will soon appreciate and enjoy,” said Butz de Castro, general manager of Gate Distribution Enterprise Inc.

brunei 6.jpg — Malaysian Ambassador H.E. Dato' Abdul Malik Melvin Castelino Anthony, Deputy Chief of Mission Mohd Fareed Zakaria, and HIDPO officials

brunei 7.jpg — Malaysian Embassy Assistant Trade Attaché Adhwa Azmil, Deputy Chief of Mission Mohd Fareed Zakaria, and Trade Office Marketing Officer Mary Grace Ang

brunei 8.jpg — MB’s Badette Cunanan, PLDT Enterprise AVP and CRM Head Dick Perez, and PLDT Enterprise AVP and Business Head Corinne Funk-Zablan

A.Ayam Berjaya Sdn Bhd was established in Brunei Darussalam in 2002 as a fusion of Asian and Western cuisine quick service restaurant, serving roasted chicken to our award-winning signature kolo mee.

Related Tags

Embassy of Brunei Darussalam in Manila

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