Like the sands of time, corporate identities aren't static; they shift, mold, and reshape in response to its surroundings. After 18 years, the award-winning architecture firm Buensalido + Architects is embarking on a new chapter as Barchan + Architecture, commemorating the milestone with the release of a limited-edition coffee table book titled “Shifting Sands” at Manila House in Taguig, on April 25, 2024.
The event was graced by founder Arch. Jason Buensalido and VP of Admin, Finance, and Culture Arch. Nikki Boncan-Buensalido. Also present at the event were VP of Operations and Associate Arch. Ems Eliseo, Associate Architect for Design and Lead Project Arch. Jerome Bautista, and Associate Architect for Culture and Lead Project Arch. Cholo Ramirez.
The firm's new moniker is derived from the term “barchan,” describing a crescent-shaped sand dune commonly found in deserts. Barchans, known for their resilience without exhausting natural resources, serve as a metaphor for the firm's architectural philosophy. “The barchan symbolizes our belief in architecture shaped by context. Like barchans, our designs tell stories of nature and human aspiration, preserving memories and enabling new legacies," explains Arch. Buensalido.
The company introduces its latest coffee table book, “Shifting Sands,” as a symbolic representation of its new identity and design principles. Authored by Edson Cabalfin and designed by the branding firm Design for Tomorrow, the book not only celebrates the firm's past accomplishments and obstacles but also signifies a unified move towards the future – highlighting 18 years of achievements in contemporary Philippine architecture.
“This book embodies our new identity as Barchan and serves as a reflection on past achievements and challenges, representing a step forward for all of us together. It reaffirms our commitment to addressing Filipino identity in architecture amidst evolving projects and clients,” shared Arch. Eliseo.