The summer just got hotter and fitter as the newest Century Tuna Ambassador, Kathryn Bernardo, and the Century Tuna Superbods Finalists officially launch the “Best You Ever” campaign.

The premier fitness competition in the country, Century Tuna Superbods 2024, is now on its 9th season with the “Best You Ever” campaign that promotes self-love and self-improvement.

Embracing the belief that everybody can be a Superbod, the Best You Ever campaign is a celebration of the journeys, personal growth, and overall wellness of every Filipino. It's a community that values each individual's effort and progress as they strive to become the best versions of themselves.

“With Century Tuna, I’m embracing fitness and wellness like never before. I hope the ‘Best You Ever’ campaign allows Filipinos to start or continue their journey to become their best version. We all start somewhere, and with a lifestyle that is centered on our overall well-being, we empower ourselves and the people around us to strive for the best,” said Kathryn.

Together with Kathryn, the 36 Century Tuna Superbods Finalists are the living embodiment of the Best You Ever campaign. They are not just participants, but inspirations, encouraging more Filipinos to push their limits and become the best version of themselves through their dedication to diet, exercise, and overall wellness.

Two months before the finals night, the 36 Century Tuna Superbods Finalists brought their A-game as they showcased their fit and healthy bodies, perfectly embodying what it is to be a Superbod.

“We are on our 9th season, and this year, we have a solid set of Superbods who, together with Kathryn, epitomize what it is to be a Superbod and what we stand for in Century Tuna. Our common factor in choosing this year’s Superbods is those who we believe will uplift and inspire others in their fitness journeys,” said Century Pacific Food Inc. (CPFI) Vice President and General Manager for Branded Tuna Business, Mr. Carlo Endaya.

The finalists will join a series of digital and onsite challenges uploaded on Century Tuna Superbods Facebook page leading up to the Finals Night on July 9, 2024. The Century Tuna Superbods 2024 Male and Female Grand Winners will each receive PHP500,000 tax-free, while the Runners-Up will receive PHP200,000 tax-free.