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BTS' donation to UNICEF Korea's 'Love Myself' campaign reaches $6.4 million

Entertainment | Music and Concerts

BTS' donation to UNICEF Korea's 'Love Myself' campaign reaches $6.4 million

By Jonathan Hicap

Grammy-nominated K-pop group BTS’ total donation to the “Love Myself" campaign in collaboration with the Korean Committee for UNICEF has reached 8.9 billion won (about $6.44 million).

According to the Korean Committee for UNICEF on April 22, from 2017 to present, BTS and Big Hit Music have sponsored the UNICEF violence eradication campaign #ENDviolence along with ARMYs (BTS fans) through the “Love Myself” campaign, including proceeds from merchandise and albums. The total amount has reached 8.9 billion.

BTS for the "Love Myself" campaign in collaboration with the Korean Committee for UNICEF (Photos from the Korean Committee for UNICEF website, Instagram)

The campaign has given hope and courage to the world with a sincere message about the value of loving oneself and the eradication of violence, the committee added.

In celebration of this year's global renewal of the agreement with UNICEF, BTS and Big Hit Music have decided to support UNICEF's #OnMyMind Initiative for the mental health of children and adolescents around the world as the second part of the “Love Myself” campaign.

The Korean Committee for UNICEF has launched the #OnMyMind event with the idea that mental health begins with courageously speaking one's mind and acknowledging each other's feelings.

From April 22 to May 6 people can express their feelings by writing them on a postcard on the Korean Committee for UNICEF website.

Related Tags

BTS ARMY BTS Kpop group

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