A new trend is emerging in the local food scene where dining and grocery shopping come together and become an elevated experience. Dubbed grocerant, a hybrid of grocery and restaurant, this concept bridges the gap between restaurants and supermarkets. Doing just that is Joel’s Place, a shop dedicated to providing the freshest produce and gourmet eats ready for its hungry customers.
Led by president and CEO Donnie Tantoco and COO Christopher Tantoco, Joel’s Place embodies the Rustan Group’s commitment to making everyday luxuries accessible within a friendly, joyful, and contemporary Filipino setting.
“The food market is evolving as consumer habits change. Responding to the demand for convenient ways to meet the needs in our fast-paced society, grocerants have emerged as a revolutionary solution. At the forefront of this transformative trend is Joel's Place, the most modern grocerant in the Philippines," says Donnie. “Time is a luxury, and Joel's Place is our solution, seamlessly blending necessity and experience. It's more than fulfilling needs; it's a bridge between grocery shopping and dining out, as well as nurturing a community bound together by a collective enthusiasm for food and gatherings.”
Inside Joel’s Place, one can find shelves filled with fresh produce, artisanal products, and international specialties, allowing everyone to explore new flavors. The interior design draws inspiration from a gastronomic gallery, aiming to celebrate food in an artistic and visually captivating manner by seamlessly blending aesthetics and gastronomy. Located at The Proscenium Retail Row in Rockwell Center Makati, the inaugural site spans more than 800 sqm. and is positioned to become a hub, fostering a community united by a shared passion for food culture.
What sets Joel’s Place apart is its curation of gourmet eats. Among the highlighted delicacies in the store are the Martiko Bloc de Foie Gras de Pato, a premium duck foie gras block renowned for its exceptional quality, and Dok Dall'Ava Prosciutto Bone-In Leg, highly regarded for its delicate flavor and attention to quality.
Local ingredients are also spotlighted in Joel’s Place. Filipino culinary treasures such as Pako, Prime Adlai, and artisanal jams and preserves made with the freshest and richest fruits in the Philippines are some of the local products on display at the store.
Joel’s Place is more than just a grocery store—it's a place where food retail and food service seamlessly converge. The store’s menu features a wide selection of ready-to-eat dishes prepared with fresh, locally sourced ingredients. From the comforting warmth of Whole Wheat Baguette with Dried Fruit to the irresistible indulgence and playfulness of the Pulled Pork Cronada, a croissant-empanada hybrid filled with pork adobo, each dish is a testament to the culinary creativity and thoughtfully crafted assortments of Joel's Place.
Meat lovers can feast on succulent carving offerings like Lechon Style Pork Belly and Prime Rib Roast. For a taste of global flavors, savor the Beef Yakiniku Skewers or embark on a culinary journey with the Adlai Seafood Paella, where Spanish flavors meet Filipino flair in a unique and flavorful fusion. Conclude your dining experience with a symphony of sweetness, selecting from a tempting array of desserts like Mango Cream Bomb, a tart and creamy confection made of mango mousse bites coated in chocolate, and the Coconut Streusel Pie, a flaky mini pie filled with a creamy young coconut custard and topped with queso de bola crumble.
Joel’s Place is also on a mission to build a community where foodies can gather and connect. To do that, they can expect the store to host events and activities, from cooking demonstrations to wine tastings—a testament to its goal of making everyday luxuries accessible to all.
Step into a world of culinary delights at Joel's Place, where good food meets great taste. Discover a treasure trove of gourmet delicacies, artisanal products, and fresh, locally sourced ingredients. Indulge in a feast for the senses, nourish your mind, body, and soul, and connect with fellow food enthusiasts.
Joel’s Place is open daily from 9 a.m. to 9 p.m. It’s located at the G/F The Proscenium Retail Row, Estrella St., Rockwell Center Makati. It is also set to open a second store at Rustan’s Makati, Ayala Center.