(From left) Eunice Dianne Grey. TaskUs Global corporate talent intelligence reporting analyst; Kay Lagman, GCash partner investment and marketing head; CJ Alegre, head of sustainability; Marlon de Mesa, TaskUs Southeast Asia VP and talent acquisition head; Sherry Tenorio, senior director of account management; Gilda Maquilan, GCash VP for corporate communications and public affairs; and Arjay Angodung, TaskUs division VP of operations.
To support local coffee farmers, TaskUS and GCash have launched an event where they plant 10,000 coffee seedlings in Cavite.
This project was achieved through GForest, a climate tech feature inside the GCash app. It aims to get users to contribute for reforestation and tree-planting initiatives. This feature was launched as GCash’s way tp encourage digital transactions.
TaskUS is also purchasing beans from local women coffee farmers.
“This partnership with GCash is aligned with our core values and commitment to supporting the communities where we are present. Social responsibility is strongly embedded in our culture, and we encourage our teammates to make a difference in issues they care about,” said Dean Van Ormer, TaskUS senior vice president, Southeast Asia.
“GCash is an advocate of tech for good—not only are we empowering financial progress for all, but we are also using our platform in ways that can create significant positive social impact, from protecting the environment to creating sustained opportunities for our local farmers. GForest is proof that innovative solutions can engage individuals and corporations to act for our planet and local communities,” said CJ Alegre, sustainability head, GCash.
“Coffee has historically been an integral component of the Philippine economy, but today, we see a huge opportunity for companies to support local coffee farmers. We laud the partnership between GCash and TaskUs as they leverage innovative platforms to grow coffee seedlings and boost the livelihood of local farmers. Actual planting will begin during the rainy season, at the third to fourth quarter of 2024,” said Chit Juan, president of Philippine Coffee Board, Inc.