When it comes to entrepreneurship, having a great product line is only half the battle. The real war is in rising above the thousands of competitors vying for a slice of the consumer market.
For Oryspa Spa Solutions Inc., a fast-growing enterprise, out-of-the-box thinking paved the way for its success. Because rather than battling it out using traditional marketing formulas and strategies, it chose to forge its own path.
“Oryspa did not follow the standard; it became the standard,” said Sherill Quintana, the country’s founder and CEO, who is also chairman of the Philippine Franchise Association (PFA). Sherill shepherded her baby and made sure it gets all the much-needed support.
Now, Oryspa is exported overseas and is a popular homegrown brand for spa establishments and personal use. Quintana also engaged in networking to empower women, especially those in the countryside.
Manufacturing as its core, Oryspa is a pioneering Filipino beauty and wellness brand in the Philippine Franchise sector. It is the number 1 rice bran-based spa products in the country, winning the ASEAN Business Awards for Healthcare in 2016, a first for the country in the sector.