By June Ocampo

SariSuki was founded by four men who believe in the power of technology—CEO Brian Cu, COO Philippe Lorenzo, chief commercial officer Bam Mejia, and head of strategy and fundraising Angelo Lee. Brian Cu is the former Grab Philippines country head, and the idea for SariSuki came when his wife Kate, at the onset of the Covid-19 pandemic in 2020, began selling fresh produce within their community. A grassroots endeavor, it evolved into a nationwide movement, seamlessly connecting communities, farmers, and consumers through a digital platform.

Cu recognized the success of community group buying in countries like China and Indonesia. Motivated by the belief that technology should be a force for good, the four founders of SariSuki developed an app with the goal of empowering both community leaders and customers.

"SariSuki uplifts and empowers Filipino communities to recover from the global pandemic by supporting each other," emphasized Brian Cu, now serv-
ing as the CEO of SariSuki.

The SariSuki platform now proudly hosts nearly a million Ka-Sari community leaders who have become micro-entrepreneurs. Not only do they support their families by providing fresh produce and grocery items to neighbors, but SariSuki's impact also extends to local farmers, as the platform directly sources its fresh produce from them, contributing to the growth of the domestic agricultural industry.

Setting itself apart with its accessibility, SariSuki requires no capital or joining fee to launch an online grocery. The platform handles bulk deliveries through a partnership with Ayala backed logistics company Air21, allowing grocery owners to concentrate on serving their local community. Product offerings on SariSuki encompass daily necessities such as fruits, vegetables, rice, eggs, meat, and other standard supermarket products, all of which are of high quality and affordable.