As the holiday season approaches, families across the Philippines prepare to gather over festive feasts. While deliciousness remains a top priority, many are now considering the health implications of their food choices—particularly the quality of the chicken on their tables.
The case for no-antibiotics-ever chicken
The push for antibiotic-free chicken stems from growing concerns about antibiotic resistance, a global health issue highlighted by the World Health Organization. In 2017, the WHO urged a reduction in antibiotic use in animals to combat the rise of drug-resistant bacteria. Chickens raised without antibiotics, like those offered by Bounty Fresh, eliminate this risk, providing safer, healthier poultry for consumers.
Beyond safety, no-antibiotics-ever (NAE) farming emphasizes animal welfare and sustainable practices. Bounty Fresh ensures that its chickens are raised in clean environments with minimal stress and optimal care, promoting their natural growth and health without artificial interventions.
“At Bounty Fresh, we believe that the holidays are a time to celebrate family, love, and togetherness over meals that truly matter,” said Atty. Kenneth Cheng, CEO and president of Bounty Fresh Group Holdings Inc. “Our chickens, raised with No Antibiotics Ever, are our commitment to providing healthier, safer, and more flavorful choices for Filipino families so they can create memorable feasts that reflect the care and quality they deserve this Christmas season.”
Healthier holidays on the plate
Bounty Fresh’s antibiotic-free chicken is an excellent protein source, offering lean meat with essential nutrients. Its clean farming process ensures that each bite is free from unnecessary additives, giving families the peace of mind that comes with healthier meals.
This approach aligns with the broader trend of conscious eating, where consumers prioritize not just taste but also the origin and impact of their food. For those preparing Noche Buena and Media Noche, incorporating Bounty Fresh chicken can elevate traditional dishes while supporting well-being.
Why it matters
Antibiotic-free chicken farming isn’t just about individual health; it reflects a commitment to sustainable and ethical practices. By choosing poultry raised without antibiotics, like Bounty Fresh’s range of products, consumers contribute to reducing antibiotic resistance and encouraging industry-wide changes in food production.
This holiday season, opting for Bounty Fresh’s no-antibiotics-ever chicken can be a meaningful step toward healthier, safer, and more ethical dining. As Cheng added, “Our chickens, raised with No Antibiotics Ever, are our commitment to providing healthier, safer, and more flavorful choices for Filipino families so they can create memorable feasts that reflect the care and quality they deserve this Christmas season.”
With every meal shared, families can celebrate not just the season but also their commitment to better choices.
