BEVi Asia Pacific Inc., the manufacturer behind the first kojic acid soap in the Philippines, Kojiesan, wins big by bagging the Philippines Market Development of the Year for Personal Care Award at the Asia Exports Awards 2024, held at Marina Bay
Sands Singapore last November 19.
Established in 2006, the company made waves in the history of personal care products by introducing the skin-brightening benefits of kojic acid to the market when such formulations were still relatively unknown. BEVi then tapped into an extensive distribution, allowing consumers to easily access a beauty innovation that has since established strong roots in the domestic personal care market.
From supermarkets, online platforms, and even sari-sari stores, Kojiesan has become the top-of-mind choice of consumers looking for a product that can cater to their skin-brightening needs. Jazz Burila, CEO and President of BEVi Asia Pacific Inc. shares, “We aimed to reshape the personal care landscape by combining groundbreaking innovation with widespread accessibility. This seamless balance of innovation is the cornerstone of everything we do.”
From there, the company’s reach started to grow globally. Guided by the manifesto, “Think Global, Act Local,” BEVi Asia Pacific Inc. leveraged the international interest stirred by its pioneer product and worked on creating distribution alliances globally to expand its market presence. Its market strategy is straightforward yet effective in appealing to different audiences: tailor its message to meet the cultural and economic environments of the foreign market, while keeping its core identity intact.
Burila explains, “We align our global identity with local insights to ensure that our products resonate with diverse cultures while maintaining the authenticity that defines our brand. We focused on speaking the language of our consumers which allowed us also to create strong connections with our consumers globally while staying true to our roots.”
BEVi products are now also available in multiple international markets like Indonesia, Vietnam, Taiwan, Saudi Arabia, Kuwait, the United Arab Emirates, South Africa, France, Germany, Switzerland, the United Kingdom, Australia, and the United States. It has also expanded into different categories which now include anti-acne, anti-aging, hygiene, men’s grooming, sun protection, aromatherapy, and health and wellness products.
BEVi’s story of innovation, adaptability, and commitment to excellence proves how locally-made products can compete on the global stage. As Burila explains, “Every product we develop is guided by consumer insights and subjected to rigorous testing to meet the highest industry standards. This ensures our products deliver effective results and a consistent, exceptional experience.”
Winning the Philippines Market Development of the Year for Personal Care Award is a milestone that underscores BEVi Asia Pacific Inc.’s journey and success from being a trusted local brand to one that introduces our country’s innovation globally. For Burila, “It’s a powerful validation of our commitment to market expansion, quality, and most importantly, making a meaningful impact on the lives of our consumers.”
She continues, “Looking ahead, this recognition motivates us to continue evolving and growing, shaping a future where our innovations empower lives, inspire positive change, and make a lasting impact in as many parts of the world as we can reach.”
Consumers can get BEVi Asia Pacific Inc.’s wide range of products from all leading supermarkets and online portals nationwide. To learn more about their products, check out their website and Facebook page.
By Jemima Mapa