YouTube, the go-to platform for videos, unveiled the top trending videos, music videos, and creators that took the Philippines by storm in 2024.
For the Philippines, YouTube has become the new TV as people turn to the popular streaming platform to get their regular dose of video entertainment — whether it’s vlogs, music videos or how-to content.
To wrap up the year, YouTube has the list of top trending videos, music videos, and creators in the Philippines.
At the very top of the trends is Filipino content creator Esnyr’s kilig-inducing romcom short “Highschool Heartbreak Experience.”
Esnyr’s “Highschool Heartbreak Experience” (Screenshot from YouTube)
1. HIGHSCHOOL HEARTBREAK EXPERIENCE
4. ASMR ICE CREAM GREEN RED PARTY
5. ASMR RAINBOW DESSERT FROZEN NIK-L-NIP COLOR ICE CREAM MUKBANG
6. THE PROPOSAL
7. MAGKABABATA Short Film “Happy Valentines day”
8. Family Feud: ‘IT’S SHOWTIME’ HOSTS, NAKIHULA SA ‘FAMILY FEUD!’
9. ALBULARYO KONTRA ASWANG | SIRENA | KA BENJO 7 | TINIG NG SIRENA
10. PAMILYA | Mama Papa Kapatid FULL SERIES
YouTube is also the main place to watch LSS-worthy music videos anytime, anywhere. After the breakout year that they’ve had, it’s no surprise that the Nation’s Girl Group BINI has the top spot with two of their hits: “Salamin, Salamin” and the global smash “Cherry On Top.”
BINI in "Salamin Salamin" music video (Screenshot from YouTube)
For Filipinos, OPM reigns supreme with all but one of the spots in the Top 10 being taken by local songs.
3. Answer The G
4. Dilaw
6. Die With A Smile ft. Bruno Mars
7. Wag Na feat. CK YG (Lyrics)
9. PALAGI
And as for the creators most beloved by Filipinos, data showed that they loved watching drama and fiction content.
Alan Chikin Chow channel (Screenshot from YouTube)
Asian-American actor and creator Alan Chikin Chow is at No. 1 followed by Esnyr.
2. Esnyr
3. Topper Guild
4. NichLmao
5. im siowei
6. PANDA BOI
7. BEN EAGLE
9. Von Ordona
10. Geo Ong
"In the Philippines, YouTube isn't just a global platform; it's a vibrant reflection of Filipino culture. The fact that local creators like Esnyr are trending and OPM artists like BINI dominate the music videos list shows how deeply YouTube resonates with Filipinos," said Mervin Wenke, head of Communications and Public Affairs at Google Philippines.
He added, "It's where they connect with what matters to them, discover new trends, and celebrate their passions. YouTube has truly become the new TV, a space where Filipinos come together to be entertained, informed, and inspired."