Following its polarizing rebrand and ad campaign, Jaguar has finally taken the wraps off its highly-anticipated new concept vehicle. Called the Type 00 concept, the new vehicle has been called a vision concept and will set the template for what future Jaguar models may look like.
The ‘Type’ prefix in its name is a link to the brand’s provenance, to models like the pioneering E‑type. The first zero references zero tailpipe emissions. The second represents its status as car zero in Jaguar’s new lineage.
The vehicle was revealed at Miami Art Week, emphasizing the brand’s intention to advocate for art, in a celebration of British artists and creativity.
Bold exterior
The new design defies electric vehicle convention, featuring a long bonnet, sweeping roofline, fastback profile and 23‑inch alloy wheels for a dramatic silhouette. The vehicle is replete with flush surfaces, features a glassless rear tailgate and panoramic roof with body‑harmonized glazing to create a sense of sculpture.
It starts with a practically upright façade featuring the new Jaguar logo in front. Front light signatures emphasize the corners of the car, giving width and grounding it. The side profile is dominated by bold proportions, with the Jaguar ‘leaper’ laser‑etched into a hand‑finished brass ingot on each side of the car. These ingots theatrically deploy to reveal rear‑facing cameras that — like the charging ports and front air intakes — remain hidden until needed. The profile retains the large wheel to body ratio of Jaguars of the past. To get in, a pair of dramatic butterfly doors and ‘pantograph’ tailgate open to reveal a modernist interior. The rear features the unique glassless tailgate and panoramic body‑harmonised glazed roof. The rear has horizontal Strikethrough graphics, which hide dramatic full‑width taillights.
The cars are finished in unique shades: Satin Rhodon Rose example, dubbed ‘Miami Pink’, and Inception Silver Blue, dubbed ‘London Blue’.
Modern minimalist interior
The awe‑inspiring cabin features three hand‑finished brass lines which run the length of the interior, with a central 3.2m‑long brass spine that splits a pair of floating instrument panels.
Screens glide silently and theatrically from the dashboard, while powered stowage areas slide open softly on demand. Jaguar has designed the innovations to enhance the cabin, but not dominate the architecture. The Clearsight display replaces the traditional rear‑view mirror, improving overall visibility.
Occupants can tailor the cabin to suit their mood using the uniquely crafted Prism case. This provides drivers a more tactile and hands-on approach to engaging and personalizing the vehicle. There are three totems of natural materials – Brass, Travertine and Alabaster. Placing one of the totems inside the center console tailors the mood of the interior. Everything, from the ambient lighting and unique soundscape to the tailored screen graphics, reflect the properties of the chosen material. Bespoke scents interact with the materials for unprecedented personalization. It stows behind an exquisitely engineered powered door on the bodyside.
This exuberant and artistic approach to engaging the senses extends to the display screens, where animations are formed through the creative technique of ‘Chiaroscuro’ – using light and shadow to define three‑dimensional objects.
Electric powertrain
As mentioned earlier, the new model is fully electric, built on Jaguar’s Electric Architecture (JEA) and with a target driving range of up to 770-km WLTP and 692-km EPA. It’s capable of 321-km of charge in as little as 15 minutes.
Exclusive brand stores
Jaguar will come to life in a select number of exclusive brand stores for clients around the world. These environments will present an immersive step into the world of Jaguar, embracing their setting and local culture and be complemented by a wider global network of luxury retailers. Jaguar’s first new brand store will be in the heart of the luxury fashion district of Paris, in the 8th arrondissement.
“The Jaguar we are recapturing and we will create the same sense of awe that surrounded iconic models like the E‑type. Our journey is already underway, guided by our original ethos to Copy Nothing – and the results will be spectacular,” Adrian Mardell, Chief Executive Officer, JLR.
Just a teaser
Perhaps as a cruel twist, this alluring Type 00 will not be the first new Jaguar to hit showrooms. Rather, Jaguar’s first reimagined production car will be an electric four‑door GT — to be revealed in late 2025 and built in the UK. We can only hope it looks something like this, otherwise, what were we all strung along for?