Northern Luzon is gaining recognition as a leader in sustainable tourism, driven by local craftsmanship and eco-conscious initiatives at the forefront of the region's tourism offerings.
From Nov. 21 to 23, the Department of Tourism’s North Luzon Travel Expo (NLTEX) in San Juan, La Union, showcased the region’s artisans, from traditional handwoven textiles to intricate wood carvings, as they preserve cultural heritage while promoting sustainability in the tourism industry.
Local craftsmanship has become a cornerstone of Northern Luzon’s tourism narrative, blending cultural preservation with eco-friendly practices in recent years.
Artisans across the Cordilleras, Ilocos, and Pangasinan are combining traditional techniques with innovative methods to ensure their work supports both environmental and economic sustainability.
“The commitment to sustainable and community-driven tourism reflects the unity of Northern Luzon’s provinces in celebrating their beauty and culture,” said DOT Chief of Staff and Undersecretary Shahlimar Hofer Tamano.
Tamano added that the shift toward sustainability not only focuses on environmental preservation but also empowers local communities to sustain their crafts for a sustainable future.
Artisans are increasingly using eco-friendly materials, such as locally sourced natural resources and upcycled fabrics, reducing environmental impact while creating culturally significant products.
The region’s culinary scene further demonstrates its dedication to sustainability, as local farmers and food producers embrace organic practices, fostering a farm-to-table culture that celebrates Northern Luzon’s natural beauty and resources.
Community-supported agriculture encourages visitors to savor authentic, locally sourced dishes while contributing to the region’s eco-friendly efforts.
Tourism in Northern Luzon offers more than scenic destinations; it provides experiences that positively impact both the environment and local communities.
Visitors are encouraged to support sustainable practices by purchasing local products, empowering artisans and farmers to continue their work in harmony with nature.
Northern Luzon’s hospitality sector mirrors this commitment, with resorts, guesthouses, and tour operators adopting green initiatives like reducing plastic use, promoting waste management, and implementing energy-efficient systems.
This holistic approach to sustainability is positioning Northern Luzon as a destination that not only attracts tourists with its natural beauty but also serves as a model for responsible, mindful travel.
By promoting local craftsmanship and sustainability, Northern Luzon is shaping a tourism model that encourages travelers to make thoughtful choices while immersing themselves in the region's rich cultural heritage.