The way we get through our day-to-day tasks today has become significantly easier with ever evolving technology and the integration of Artificial Intelligence (AI). Even shopping can now be less time consuming because AI extends to e-commerce platforms, reducing the time and effort needed to buy essentials.
AI-driven personalization has stepped in to help consumers efficiently find products, compare prices, and make smarter choices—all while saving time, energy, and money.
One of the top e-commerce platforms in Southeast Asia, Lazada, has recognized the importance of AI in enhancing online shopping. Its recent whitepaper on ‘Artificial Intelligence Adoption in eCommerce in Southeast Asia’ highlights that 80 percent of respondents utilize AI features on e-commerce apps at least once a week, over half recognize chatbots, translations, and visual product searches. Trust in AI-powered platforms is also growing, as 92 percent of respondents rely on AI for personalized recommendations, 90 percent for product summaries, and 88 percent use AI-generated content and recommendations in their purchasing decisions.
To meet this evolving demand, Lazada introduced Lazzie Chat last year, the first e-commerce chatbot of its kind in Southeast Asia. Now enhanced to provide an even more personalized shopping experience, AI Lazzie is designed to be your 24/7 personal shopping assistant, providing tailored support, maximizing savings, and making shopping more enjoyable.
“At Lazada, we are committed to staying at the forefront of innovation, ensuring that AI drives both efficiency and enhanced customer engagement across all touchpoints. Going forward, we will continue to invest into AI and cutting-edge technologies to revolutionize the eCommerce ecosystem.” said James Dong, Chief Executive Officer of the Lazada Group.
Navigate with AI Lazzie for the best shopper's experience
With Lazada's 11.11 biggest ongoing sale running from November 8 to November 13, here’s how to make the most of AI Lazzie and enjoy a highly personalized shopping spree.
1. Discover deals and find the perfect products in no time
With its Message+ feature, AI Lazzie provides customized recommendations and context-aware shopping advice. Using Message+, you can uncover hidden vouchers, codes, and specially curated bundle deals, helping you find the best prices and maximize savings with ease.
2. Shop with confidence and avoid the hassle of returns with virtual try-ons
AI Lazzie’s Try-On Models feature enables shoppers to select among different virtual models to try on clothes - depending on body type or other features - giving a more realistic sense of fit and style. This AI-driven tool not only enhances confidence in selecting the right size and look but also reduces the need for returns, simplifying shopping for buyers and boosting cost-efficiency for sellers.
3. Make informed decisions through reviews and descriptions at a glance
AI Lazzie generates personalized product descriptions. The Smart Reviews feature summarizes feedback, allowing you to grasp key details and make informed decisions in moments. These insights help users compare options efficiently without wading through hundreds of reviews.
AI Lazzie is powered by OpenAI’s ChatGPT technology, offering a first-of-its-kind experience that goes beyond simple recommendations. It considers buyer preferences, past purchases, and even the context of queries to deliver a more optimized shopping journey. The result is a tool that empowers both consumers and sellers by streamlining product discovery, purchase decisions, and sales processes.
Transforming the future of e-commerce
With AI Lazzie, Lazada provides an increasingly personalized, efficient, and enjoyable shopping experience - and Lazada will continue to redefine the online shopping journey. As the 11.11 ongoing sale runs until November 13, let AI Lazzie be your guide to finding the best deals and most exciting offers Lazada has to offer. Visit https://lzd.co/1111BiggestSale and shop through Lazada’s 11.11 sale to enjoy more Lazada vouchers, free shipping, and lowest-price deals.