Timeless Magic is Forever! EK celebrates 29 years with spectacular anniversary show


At a glance

  • EK and Coca-Cola Beverages Philippines Inc. (CCBPI) have renewed their partnership for another five years, continuing 13 years of bringing magical moments together.


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Coca-Cola contract renewal

Enchanted Kingdom, the first and only world-class theme park in the Philippines, presented a night of magical storytelling, enchanting performances, and a timeless fireworks exhibition show to thousands of guests during its 29th anniversary celebration last Oct. 19 in Santa Rosa, Laguna.

The Timeless Magic Anniversary Show featured world-class performances from OPM singer-songwriter Zack Tabudlo, OPM gem Janine Berdin, and powerhouse dance crew G-Force. EK’s homegrown talents — the ladies of Victoria’s Way, gents of Kingsmen, and EK Circle of Artists — brought nostalgia to the festivities with their rendition of iconic EK songs.

EK’s P-pop girl group SMS also charmed the crowd with their performance of their upcoming single, Meant 2 Shine.

The theme park’s timeless character Eldar the Wizard, along with Princess Victoria and Madeline, accompanied the audience in this spectacular evening of fun and entertainment.

Towards the end of the night, Eldar brought the magic to the sky with the new Timeless Magic Fireworks Exhibition Show. With the flick of his wand, dazzling lights burst into the sky in symphony to the tune of Timeless Magic, EK’s 29th anniversary theme song composed and sung by SMS. Timeless Magic is now available for streaming and download on Spotify, Youtube Music, Apple Music, Amazon Music, as well as on other social media channels.

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Eldar's opening

Beyond the timeless celebration

October is just the beginning of EK’s celebration of 29 years of providing magical experiences and memories that last a lifetime!

EK’s 29th Anniversary Chairman and Integrated Marketing Division Head Nico R. Mamon shared that the pioneering theme park is committed to serve timeless experiences to its multi-generational guests, leading up to its 30th year. To make the most out of the holiday season, EK is now open five days a week, and every day starting Dec. 15 until the first week of January.

Get into the holiday spirit with EK’s recently opened Food Fiesta Bazaar. Located at the Cultural Village’s Agila Grounds, enjoy an array of Filipino and Korean street foods, fresh fruits, juices, hot meals, and delectable snacks.

This November, kids and the young-at-heart are in for a treat with EK’s Halo-ween event!

Feel the Filipino festive cheer as we bring back the proudly locally-made giant Parol and Christmas Tree. Embrace the magical spirit of the holidays with our Christmas shows and Christmastime Parade.

Lastly, get the perfect gift ideas to your loved ones as we launch our holiday e-catalogue. Bring home the magic with the newest set of EK merchandise like the Eldar Pop, Twin Princesses Rag Dolls, the six-piece set EK Christmas Baubles, and many more.

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Janine Berdin

New ride and upgraded attractions

EK also shared that a new ride will be coming soon. The new family thrill ride will surely bring fun and excitement to guests with its exhilarating ride movement. The Rialto, a 4D motion simulator theater, will also start to feature a new film called Happy Family: Next Level at the end of October.

And most recently, EK opened its newest gated attraction, the Midway Mirror Maze. Guests will step into a world of illusions, twists and turns as they navigate the labyrinth of mirrors and lights. Perfect for adventurers, the Midway Mirror Maze attraction promises a fun and immersive experience for guests of all ages.

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Timeless Fireworks Magic Show

Magical partnership

EK and Coca-Cola Beverages Philippines Inc. (CCBPI) have renewed their partnership for another five years, continuing 13 years of bringing magical moments together.

“We are honored and grateful to celebrate the Enchanted Kingdom's 29th anniversary with this significant milestone. At Coca-Cola, we are committed not only to refreshing the Philippines with our great beverages, but also to deliver timeless magical moments for Filipinos — a mission we proudly share with the entire Enchanted Kingdom family. On behalf of everyone at Coca-Cola, we look forward to many more years of growing our partnership and creating memories that will last a lifetime,” says Chris Pesigan, CCBPI Commercial Vice President.

Since the beginning of this timeless partnership in 2012, the beverage company and the world-class theme park have made their mark as partners with establishing the iconic Coca-Cola tunnel, welcoming guests at the entrance of the thrilling Space Shuttle roller coaster ride. 

The Timeless Magic Anniversary Show is made even more magical with our event partners, UMG Philippines and Coca-Cola. The following brand sponsors also extended their support for EK’s 29th anniversary celebration: Bounty Fresh, Dove Body Wash, Dove Deo, Surf, Tony & Jackey, Chippy, Cloud 9, Hello! Desserts, Piattos, C2, Acacia Hotel, ACT II, ByeBye-FEVER, Ceelin Gummies, Dayzinc, DITO Telecommunity, Easy Life, Ellite Ads, Eurotel, fruitree, Fulitech, Galway Light Skin, Hawk Bag, Hunt’s, King Sue, Maya, McCormick, Lucky Me Mi Goreng, Nina’s Arts Enterprise, Nutri10Plus, Sip Plus Electrolyte Drink, Sip Purified Water, Yobick, Poten-Cee Plus, Philadelphia, Baby Flo, Cleene, Mediplast, Rhea, Reyes Barbeque, Tiny Buds, Tulip, and White Flower.

For more information about this celebration and more of EK’s timeless magic, visit our Press Room at https://www.enchantedkingdom.ph/ek-press-room/ and EK’s official social media accounts @enchantedkingdom.ph for Facebook and Tiktok, and @ek_philippines for Twitter and Instagram.