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Manila Bulletin devider Lifestyle devider Fashion and Beauty devider Style Weekend: This custom embroidery service allows you to give new life to your old clothes

Style Weekend: This custom embroidery service allows you to give new life to your old clothes

Here's a cute and fun way to extend the life of your closet staples

Published Oct 25, 2024 06:30 am

Mindful dressing isn’t just about supporting eco-friendly labels and making conscious choices when it comes to shopping. A big part of it is being creative with what people already have in their closets and making sure those items last. Maintaining the quality of a piece can be challenging, but it contributes significantly to reducing clothing waste.

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Re.Uniqlo Studio's custom embroidery service

Clothes, however, can sometimes get torn, ripped, and tattered. While Pinterest and TikTok offer plenty of inspiration for mending and even elevating old pieces, let’s admit it—not all of us are DIY masters. That’s why many brands are introducing personalization stations and repair services in their stores, allowing fashion lovers to continue wearing and cherishing their wardrobe staples. Among these is global fashion retailer Uniqlo, through its Re.Uniqlo Studio.

To celebrate its first anniversary, the Re.Uniqlo Studio introduces an embroidery service, helping shoppers customize their pieces and conceal imperfections in their older purchases. This on-site service features over 80 design options, including text, characters, and seasonal-themed designs to adorn clothes or cover small to medium holes.

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Some of the custom embroidery service's designs

“The overall Re.Uniqlo Studio initiative underscores three pillars: reuse, repair, and recycle,” says Reichelle Vergara, the brand’s head of PR and sustainability. “These are steps we are taking to make a positive impact.”

To further promote its message of sustainable style, the brand also tapped Jessie Jiang, founder of the circular fashion start-up Basically Borrowed, to discuss mindful fashion at a clothing swap party. Basically Borrowed aims “to create an infinite closet for everyone by re-circulating fashion as efficiently as possible.”

“Re.Uniqlo’s initiatives are commendable,” Jessie says. “It’s inspiring to see a brand so dedicated to making a positive impact on both the environment and our communities.”

Re.Uniqlo Studio accepts both old and new LifeWear items for embroidery. Aside from tops, bottoms, and even bags, you can check the full list of eligible items at the counter in the brand’s Manila flagship store. The price per icon/design is fixed at P250, while the cost for text varies depending on size and character length. Small and medium sizes with three to five letters are priced at P200, six to 10 letters at P250, and large sizes (up to three) also at P250.

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