LG celebrated the Black Eyed Peas with the “Boom Boom Pow Festa.”
It is a good song, after all. And of course, LG powered the music festival with their new XBOOM speakers.
Street performers from nine countries were invited to do their own covers of the Boom Boom Pow song. On top of this, LG has invited rising stars and have given them the spotlight. This includes, Brazil’s Delacruz, performed at the iconic Escadaria Selarón in Rio de Janeiro, and The Juans, a Filipino four-member pop rock band based in the Philippines.
These performances were livestreamed in LG Global’s YouTube channel.
LG’s XBOOM engaging campaign expanded to TikTok with the fun-filled “Boom Boom Pow” dance challenge. Participants can join popular creators to show off their best moves and are encouraged to bring the same explosive energy that XBOOM-brand speakers are known for.
Different LG XBOOM speakers were featured throughout the campaign, each model offering a range of unique benefits along with the brand’s signature power and atmosphere-enhancing features.
The LG XBOOM XL9T is a robust tower speaker that amps up the fun with dual 8-inch woofers. Its Pixel LED Lighting feature displays colorful patterns, visual EQ effects, characters or customized text and graphics on the speaker’s LED panel, while Multi Color Ring Lighting creates synchronized lightshows with rotating and flashing effects. Customizable Lighting allows for personalized colors, patterns, animations and messages through the XBOOM app.
The new track-type woofers of XG7Q and XG5Q, produce stunningly loud and clear audio. Its bass enhancement algorithm ensures that every note is heard and felt, even at low volumes. Backed by MIL-SPEC and IP67 ratings, the LG XBOOM Go XG2T combines a rugged, durable and compact design with over 10 hours of playback for the most reliable performance wherever you are.
“We aim to inspire hope for a better life and future with our optimistic ‘Life’s Good’ philosophy, which closely aligns with the positive energy of music and is the driving force behind our Boom Boom Pow Festa and XBOOM campaign,” said Lee Jeong-seok, head of LG home entertainment, audio business. “Through a variety of engaging marketing activities, we will continue to highlight the powerful sound of LG XBOOM and raise the profile of our unique speaker brand in the global market.”
