PHINMA Properties, the real estate arm of the Del Rosario’s PHINMA Corporation, is investing P12 billion for the development of its township in Bacolod City called Saludad.
In a disclosure to the Philippine Stock Exchange, the firm said it launched the township last October 19 to reveal its masterplan designed to reflect Bacolod's evolving needs and honor its culture and natural beauty.
"Saludad's location has a unique charm and potential which we want to share with you all. We're integrating the best of the City of Smiles in this township, embracing both heritage and modernity which both Bacolodnons and people from other places will love," said PHINMA Properties President and CEO Raphael B. Felix.
The 21-hectare township builds on Bacolod's emerging economic prominence and key infrastructure developments and will thus have a business district sprawling with commercial opportunities for local entrepreneurs and professionals and feature essential services from the PHINMA Group.
These include accessible, quality learning right within the township from PHINMA Education and hotel and event spaces from PHINMA Hospitality that showcase the city's signature warmth and charm.
PHINMA Properties has partnered with JEPP Real Estate Co. of the Jacinto, Echaus, and Puentevella families for the mixed-use, master-planned development.
PHINMA Corporation Chairman and CEO Ramon R. del Rosario, Jr. said "Bacolodnon culture immensely values family and community, the basic units of society that we in the PHINMA Group mainly cater to.
“This township will provide Bacolodnons and other locals more opportunities to improve their lives while finding their own community in Saludad."
He noted that, "This certainly inspires the Group to harness our businesses' strengths and ramp up investments to boost development in our regions and impact more lives. By building sustainable communities, we reaffirm our commitment to nation-building."
Saludad's town center also has a curated selection of dining, shopping, and entertainment choices for residents and visitors alike. The township likewise features residential enclaves that are more than just living spaces: its offerings include residential lots and medium-rise condominiums.
PHINMA Prorperties also launched Likha Estates, a meticulously planned residential community inside Saludad which features modern living spaces, upscale amenities, and green spaces that seamlessly blend a life of class and convenience.
"At Likha Estates, families in Bacolod can find a home where they can recharge, unwind, and excel. Its various amenities enable a well-rounded lifestyle tailored to whatever their needs and desires are," said JEPP Property Vice President and Chief Township Officer Paolo V. Reyes.