SEEK, leading employment platform in Southeast Asia, has merged its Asia Pacific (APAC) employment marketplaces – SEEK, Jobstreet and Jobsdb – under a single platform powered by AI technology to provide seamless interaction between talents and employers throughout the Asia Pacific region.
Peter Bithos, chief executive officer, Asia, SEEK, reported Tuesday, Jan. 30, that while the three employment marketplaces have been merged, they will retain their individual brands. SEEK’s unification of its employment marketplaces comes 10 years after it acquired Jobstreet and Jobsdb, following three years of development and an estimated AUD$180 million investment.
“At SEEK, everything we do revolves around our customers. One unified platform means we can now offer our product to millions of people across Asia in an entirely new way, so that our customers can find jobs and talent more easily. This puts us in a stronger position, more than ever before, to realise our ambition of helping 500 million people develop their careers with five million companies in the region,” said Bithos.
In particular, SEEK said the unification efforts reinforce Jobstreet by SEEK’s mission of providing jobs to every Filipino with a more seamless and cutting-edge experience for both employers and talent.
“We are excited to facilitate more tailored job matches between employers and talent, powered by SEEK’s AI technology to continue providing jobs to every Filipino. The new Jobstreet by SEEK platform can now seamlessly match them based on specific skills, job roles, and career aspirations is crucial in the Philippines’ highly dynamic and evolving employment landscape,” said Dan Majarocon, Managing Director, Philippines, Jobstreet by SEEK.
Majarocon stressed that the unified marketplace platform brings forth new AI-powered advancements to the Jobstreet and Jobsdb platforms in Asia, will enhance the employment experience for both employers and job seekers.
For employers, SEEK said that the new platform deploys AI models to assess talent suitability and provide highly personalized recommendations by processing data from various sources, including resumes, job ad descriptions and the employer’s past behaviors — making hiring processes faster and more efficient.
SEEK explained that the new platform will enhance the job-hunting process for talent by easily matching them to AI-recommended jobs they are most qualified for based on their experience and skills. With a larger database across APAC, SEEK’s AI algorithms can provide even more precise and relevant matches between employers and talent. Ultimately, this translates into an elevated user experience and expedites the hiring process on its Jobstreet and Jobsdb platforms.
In moving to a unified marketplace platform, SEEK can now scale its use of data-driven insight, product testing and innovation at pace.
SEEK has also introduced a new natural language search feature on its Jobstreet platform in the country. This innovation allows talent to submit job queries using simple phrases or complete sentences on the platform, so they do not need to rely solely on keyword phrases (e.g. "Business analyst"). Powered by a large language model (LLM), the feature enables a search experience that is more organic and appealing to jobseekers.
This feature is set to be rolled out across the rest of SEEK's APAC markets in 2024.