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Manila Bulletin devider Drive devider Chevrolet Philippines introduces new CEO, strategy

Chevrolet Philippines introduces new CEO, strategy

Former Hyundai PH CEO to lead bowtie brand

Published Jan 25, 2024 02:32 am
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Chevrolet Philippines President and CEO, Ms. Maria Fe Perez-Agudo.

Chevrolet Philippines introduced its new CEO during its dealer business conference at the Auto Resources Center in Calamba, Laguna. Leading the company is the recently appointed President and CEO, Ms. Maria Fe Perez-Agudo. Agudo may be familiar to some as the former CEO of Hyundai PH (Hyundai Asia Resources, Inc.) and Changan PH before both brands underwent changes in distributorship.

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Former Philippine Ambassador to the US, and former Central Bank Governor, Jose L. Cuisia, Jr., TCCCI Chairman of the Board.

Ms. Agudo boasts of an extensive career of trailblazing leadership, steering relative unknown brands to greater market recognition and acceptance. She brings a wealth of experience and a proven track record of innovation and growth. Present at the event were former Philippine Ambassador to the US, and former Central Bank Governor, Jose L. Cuisia, Jr., Chairman of the Board, and Richard L. Lee, Chairman Emeritus. 

During the conference, Agudo led an in-depth presentation to outline the company’s directive and new strategy. Chevrolet Philippines committed to enhancing the core aspects of its business and advancing its dealership and customer service operations. 

"First thing on our agenda is to strengthen our bonds with loyal customers and to broaden our market scope, recognizing and acting upon the diverse demands for quality and service of our growing customer base," Agudo said. 

"Chevrolet Philippines stands on the brink of transformative progress. We assure our customers of products of exceptional quality that will foster customer loyalty, and of offers that mirror their true value. We are proud to support this with a network of service-oriented professionals, all contributing to our customers’ enriched Chevrolet experience."

Chevrolet Philippines hopes to enhance its market presence and build a reputation of customer service excellence and dealership quality in the country. With Agudo’s history of turning relative unknown auto brands into top contenders, it’s safe bet that Chevrolet may soon turn things around.

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